2010 Jaguar XJ - Car News

What it is: Jaguar's restyled version of the slow-selling sedan. In this chapter, long-running Brit traditions are tossed in the dustbin and replaced with a design inspired by the company's new style indicator, ...

[Jim]

What an ugly piece of crap. Jaguar has totally lost it in it's styling of the front end of their vehicles. What has replaced it is some fat bulbous nose and grill clearly a generation of Ford's perennial ugly front ends. Any sense of brand and heritage, such as the elegant grill and double barrel fenders which made Jaguar the most handsome car on the road are all but gone. Their swollen front ends with mesh grills now look like any number of old Ford models and cheap brands such as Mazda and Nissan, etc. And Pleasssse...don't give us that butt ugly Audi front end look. Mercedes, BMW, and Lexus are the only ones left who seem to be able to meld modernism and elegance into a positive result.
One of the reasons they outsell all the others year after year.

[Ben_Honolulu-Haw aii]

The Benley and Mercedes took the old Jaguar front end and delevoped into a piece of art to-day. All flafships of all successful co. have 2 things in commond, 1. A classic look. 2. keeping it's identity. What is the Jaguar Co. thinking when they developed the 2010 XJ ??
A disappointing 42 yrs. customer of Jaguar.