GM's Chevrolet Volt ads aim for gay, ...

GM's Chevrolet Volt ads aim for gay, lesbian buyers

There are 2 comments on the USA Today story from Jul 16, 2012, titled GM's Chevrolet Volt ads aim for gay, lesbian buyers. In it, USA Today reports that:

Gay and lesbian consumers prefer fuel-efficient cars, account for 5% of new car purchases and have average household income in the six figures -- more than that of heterosexual households, according to a recent marketing survey.

Join the discussion below, or Read more at USA Today.

david traversa

La Rioja, Argentina

#2 Jul 17, 2012
More money.. better taste.. = better life for the kiddies..

Since: Sep 12

Grenada

#5 Sep 7, 2012
They seem to be living better lives and are able to spend more. I think i should be gay also.

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