Chrysler's Francois: Automaker finds success by focusing on a brand

Mar 13, 2012 Full story: Detroit News

A good product is not enough to sell a car, said Chrysler Group LLC's chief marketing officer Olivier Francois.

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Toledo, OH

#1 Mar 20, 2012
Chrysler should spend its money in advertising wiser. Celinee Dion singing years ago at auto show would Not encourage me to buy car nor eminem touting imported from detroit.they have to be more realistic.hopefully people r not that gullible.put everyday people in adverrtising instead of fake. Stars becoming richer off of poor companies! Auto companies r poor compared to other companies. Making tiger woods richer from poor general motors was goofy idea also.guy is golfer not auto enthusiastic.

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