Toyota fears becoming number-one, internal memo says

Full story: Motor Trend

Filed under: Car News , Motor City Blogman , Toyota Gaining sales in the U.S. and becoming the world's largest automaker isn't all it's cracked up to be.
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Since: Dec 06

Burlington, Canada

#1 Feb 14, 2007
Toyota is bracing for criticism and backlash as it grows in the face of U.S. Big Three declines.

Our competitors are jealous of our success.

These are some of things that happen when you build a quality product that the public demand and you are able to supply it to them.

Your competitors can't seem to achieve this quality or acceptance so they are jealous and look to the government to help them out.

“Let's get the show on the road”

Since: Feb 07

San Antonio, TX

#2 Feb 14, 2007
It's already happening on these auto forums. There are SO MANY people in denial about the lack of Big 3 quality, and I even feel a bit of shame that cars from American companies are so bad that foreign competition and success in the American marketplace has yet to open their eyes enough to do anything about it.

I applaud Toyota though. They have become a world power in the car industry by building good vehicles for people world-wide. They think of their customer, and it has paid off for them.

I am a true believer in karma, and the Big 3 have deserved this comedown for decades. My only regret is that they have yet to see, or admit the error of their ways and remedy it. The Big 3 is to blame for Toyota becoming number one, and I am sure they and their proponents will whine until they are gone. Democrats are the biggest whiners in the world, so I am not surprised they will join the Big 3 and deniers, until the whines turn to gasps. The Democrats never come up with solutions to problems either!
Tom Loy

Newington, CT

#3 Feb 14, 2007
toyota fears being #1 about as much as I am afraid of winning the lottery......
TUNDRA MAKER

Evansville, IN

#4 Feb 14, 2007
I work at The Toyota plant in Princeton IN. You talk about how the quality of American vehichles are declining. First, Toyota is based out of Japan, But the Vehichles are biult here in the USA. There are more American parts on a Toyota then there are on Chevy, Ford or Dodge. Take the Camry for Example. It is built in Georgertown KY. In the USA. The Monte Carlo, Dodge Charger and Some Fords are Mostly built Outside the USA in Mexico and Canada. As Far as the Toyota Tundra goes, ALMOST every part on the vehichle comes from suppliers in the USA. Here is just a few examples.
All the steel for making the body, doors ect. is all American Stell. The frames come from Dana, which is in Owensboro,ky. The engines are all assembled in west virgina and Alabama, the rotors come from ATTC in Tell City IN, all of the Plastic molding for the interior/dash come from perryville, MO or are made at the Princeton plant. Almost all of the bolts and nuts come from rightway fasters ansd Indiana Auotmotive, both from Indiana. Speakers and sound sytem come from Panasonic, All the window crank assemblys come from Georgia, the brakelines, ac lines trans lines radiators come from Denso which is located in battle creek Michigan, The seats all come from Illinois and Evansville area, Tail lights come from North American Lighting, in Salem Illinois and Flora Illinois. I could go on and on and on. So the problem isnt that the foreign cars are better built, But that The "Foreign" name is what makes MOST americans think Toyotas are "foreign" vehichles when there not. They Are Made in America, By Americans. The big 3 are building alot of there autos outside of America. So I ask you this.........Which auto maker is the real "Foreign" auto maker? Maybe Toyota are such quality vehichles because the Americans are building them using american parts. Not Being built in Canada and Nexico by "Foreign" people!!!!
Corolla Maker

Canonsburg, PA

#5 Feb 15, 2007
Hey TUNDRA MAKER, I work at the Toyota plant in Cambridge ON, Canada. We build the corolla, matrix and lexus rx 350.
Cheers to being #1
Bob

Salmiya, Kuwait

#6 Feb 15, 2007
TUNDRA MAKER wrote:
I work at The Toyota plant in Princeton IN. You talk about how the quality of American vehichles are declining. First, Toyota is based out of Japan, But the Vehichles are biult here in the USA. There are more American parts on a Toyota then there are on Chevy, Ford or Dodge. Take the Camry for Example. It is built in Georgertown KY. In the USA. The Monte Carlo, Dodge Charger and Some Fords are Mostly built Outside the USA in Mexico and Canada. As Far as the Toyota Tundra goes, ALMOST every part on the vehichle comes from suppliers in the USA. Here is just a few examples.
All the steel for making the body, doors ect. is all American Stell. The frames come from Dana, which is in Owensboro,ky. The engines are all assembled in west virgina and Alabama, the rotors come from ATTC in Tell City IN, all of the Plastic molding for the interior/dash come from perryville, MO or are made at the Princeton plant. Almost all of the bolts and nuts come from rightway fasters ansd Indiana Auotmotive, both from Indiana. Speakers and sound sytem come from Panasonic, All the window crank assemblys come from Georgia, the brakelines, ac lines trans lines radiators come from Denso which is located in battle creek Michigan, The seats all come from Illinois and Evansville area, Tail lights come from North American Lighting, in Salem Illinois and Flora Illinois. I could go on and on and on. So the problem isnt that the foreign cars are better built, But that The "Foreign" name is what makes MOST americans think Toyotas are "foreign" vehichles when there not. They Are Made in America, By Americans. The big 3 are building alot of there autos outside of America. So I ask you this.........Which auto maker is the real "Foreign" auto maker? Maybe Toyota are such quality vehichles because the Americans are building them using american parts. Not Being built in Canada and Nexico by "Foreign" people!!!!
The best comment I ever read on this blog.

Since: Dec 06

Burlington, Canada

#7 Feb 15, 2007
It is great hearing first hand from Toyota workers in Canada [Corolla Maker Canada]and the USA [TUNDRA MAKER Evansville, IN ]for sure on what is really going on and how much American content is use in their operations.It sure can't be much of a arguement with the domestic supporters in how Toyota uses American and Canadian suppliers to run their operations.
Honda Canada operations as well as Toyota in Cambridge, Ontario depend on Canadian suppliers to supply parts and services for their Canadian operations.You see Toyota and Honda really help out the Canadian and American economy quite a bit!!
Thank you TUNDRA MAKER
Evansville, IN for your great infomation on what really go on in the Toyota plants in the USA.

Since: Feb 07

Wa Wa Washington

#8 Feb 15, 2007
I guess when I said " made in America" I really should of said made in North America!!! I know first hand the type of quality vehichles that are produced in Canada!!!! And from Corolla Maker, It also sounds that the parts they use to assemble there automobiles come "mostly" from there Area or close by!!!!! And as for any of the Ford. Chevy, Or Didge Truck fans, All I can say Is that Toyota did there homework on the Tundra and the competitors should be afraid....very afraid!!!!!!!
ChevysbestFthere st

Leduc, Canada

#9 Feb 15, 2007
All I can say Is that Toyota did there homework on the Tundra and the competitors should be afraid....very afraid!!!!!!!

and still your Toy truck is UGLY as KRAP and has SMALLER load carying capacity than a Chevy,
and too small bed ,only 6 foot!!
and yet a WORSE mileage than GMs trucks!!!
and NO DIESEL engine.
and no regular cab
those are the most important features of a TRUCK.
not to mention RELIABLITY of a small block Chevy which after 50 years is still TOPS in torque/hp and a longest lasting one on the road!

only thing we can be afraid of is that you'll bore us all to death with that sucking sound of your lips on Japanese arsehole

Since: Feb 07

Wa Wa Washington

#10 Feb 16, 2007
ChevysbestFtherest wrote:
All I can say Is that Toyota did there homework on the Tundra and the competitors should be afraid....very afraid!!!!!!!
and still your Toy truck is UGLY as KRAP and has SMALLER load carying capacity than a Chevy,
and too small bed ,only 6 foot!!
and yet a WORSE mileage than GMs trucks!!!
and NO DIESEL engine.
and no regular cab
those are the most important features of a TRUCK.
not to mention RELIABLITY of a small block Chevy which after 50 years is still TOPS in torque/hp and a longest lasting one on the road!
only thing we can be afraid of is that you'll bore us all to death with that sucking sound of your lips on Japanese arsehole
This is what i Love to see. Some Jerk who has no idea what there talking about or the facts to support their ignorance. Toyota does offer a reg. cab, has a larger towing capacity than any other 1/2 ton pickup on the market, full size bed and gas mileage equal to gm. But hey, Dont take my word for it, I have the facts and figures right here!!!!!!!!!!
http://www.toyota.com/vehicles/minisite/tundr... #
Next time, please get your facts straight before posting information that you dont even know what your talking about!!!!!!!!!!
Fordman2

Woodstock, IL

#11 Feb 16, 2007
I have owned Fords and other domestics for all of my driving time.(Appx. 30 years.) However, it should be obvious by now why Americans are buying Honda's, Toyota's, and other foreign makes. It began with the first fuel crisis in the 1970's. American car companies at the time just could not grasp the idea that you could have a smaller car with decent mileage, decent comfort, AND relatively good quality also. I say relatively, because in the 1970's a car that just started three out of four times was considered reliable. So the Accord, 200SX, Cressida and others created a market for smaller cars. What did the Americans offer? The Pinto(caught on fire), the Vega(heads warped), the Volare( did both !). Oh we also had great choices like the Fairmont and the Cordoba and the Chevette. It continued in the 80's with such great cars as the Citation/Celebrity( suspension/driveline problems) the Escort with the 1.6 engine(Head gaskets blew frequently) and the ever loved Dodge St. Regis. In the 90's, we were priviliged to drive such wonders as the Lumina! Howabout a Spirit? Lets not forget the 2nd gen Taurus. During the course of those thirty or so years, the Big Three spent money like drunken sailors(no offense) on the following: GM bought Hughes Aircraft, then sold it at a loss. They bought EDS and sold it at a loss. GM also bought Saab and the Hummer brand and inexplicably dropped Olds just as that brand was starting to make some serious gains. Ford bought Jaguar(and lost billions). Ford bought Aston Martin(WHY?). Ford Bought Volvo(bleed, bleed) and now seems to have no clue what to do with all these luxury brands including Lincoln. Chrysler bought AMC and then formed the Eagle division(at a huge loss). Chrysler also bought Lamborghini and teamed with Maserati during this time and then dumped both.(Huge loss again) This could go on a lot further(GM/Fiat). My point? During this same thirty years, the Accord/Camry and others have moved in to the top sales positions by spending the profits where it counts. The vehicles. This is why it doesn't matter where these vehicles are built or by whom.I drive American because I choose too, but that could change soon if I don't feel I am getting good value for my money. If the domestics lose me and those like me, they are doomed. One more thing: to those who think that the foreign companies can't do well in the truck market< get real. Toyota and Nissan didn't invest more than $1 BILLION each on truck manufacturing just for the hell of it.
Toyota why 1

United States

#12 Feb 24, 2007
American cars simply lack design. THey need to hire some world class designers. Dodge makes the ugliest cars I have ever seen. Only the ford mustang is a hit , that too because of its legacy not because of its current design.
Fuel efficiency is unkown to Big 3. They should stop making cars and do all the earth a big favor interms of conservation
Laid off Truck Builder

AOL

#13 Feb 28, 2007
I also work(ed) at the Princeton Truck plant. Some of the Ideas and standards I have seen @ the plant amaze me. I have 20 years experience working on Heavy equipment in the Air Force, and another 7 @ Jasper Engines. The TPS(Toyota Production System) Have been applied in every place I have worked and is being taught in most business/management classes these days. Most companies won't admit to where their policies come from, but they use bits and pieces of what works in each of their situations. Ever hear of "Lean Manufacturing?" A lot of companies are going towards that now, but toyota has had it since it's inception. Today, in business, if you want to ignore someone's product or something because it is "foreign made," Your going to get left behind and not make as much as you could. This is why Toyota is moving up in the world. You'll be hard pressed to find another "americam made" vehicle as this.

BTW, Tundra Maker, Your comments are RIGHT ON PAR!
Fordman

Dearborn, MI

#14 Feb 28, 2007
Toyota has a better looking car?....The best car in the class of the Camry is the Taurus...It is roomier inside, stronger engine, and has sleek lines......Toyota has no lines and small interiors...and get this it costs more than the any car in the class...As for the Truck....Tundra if it's sucessfull will be cause people percieve that they are better...All I ask is before you buy a car or Truck you owe it to the American ecomony to try a domestic car and then decide...Even if it's built here doesn't mean profits stay here...Japan does nothing to invest in the USA ...enviroment, communities, or even in our schools.....Look into that one and comment please
con_tiki

Burlington, Canada

#15 Feb 28, 2007
It hard to look away from Toyota when you want to buy a good quality vehicle that last and has such a good reputation of being so dependable. The domestics have not had the same track record so why would you want to go back to them again.You stay with what pleases you and Toyota as well as Honda have satisfy a lot of people.

BTW Fordman,you can leave the guilt trip behind because Toyota and Honda and other Asian car companies in Canada and the USA help the communities with a lot employment to a lot of people with their suppliers and the people they employ, dealerships and it go on and on...

When you have your problems with the domestics and I sure had my share repairs with them, no come forward to pay these repair bills when they happen.

Why would anybody want to go back to domestics when Toyota and Honda as well, have proven their great quality.

Since: Feb 07

Wa Wa Washington

#16 Feb 28, 2007
Fordman wrote:
Toyota has a better looking car?....The best car in the class of the Camry is the Taurus...It is roomier inside, stronger engine, and has sleek lines......Toyota has no lines and small interiors...and get this it costs more than the any car in the class...As for the Truck....Tundra if it's sucessfull will be cause people percieve that they are better...All I ask is before you buy a car or Truck you owe it to the American ecomony to try a domestic car and then decide...Even if it's built here doesn't mean profits stay here...Japan does nothing to invest in the USA ...enviroment, communities, or even in our schools.....Look into that one and comment please
First of all, You are totally wrong about Toyota. You say the profits dont stay here. Toyota has invested MILLIONS of dollars into its princeton plant along. Much of this money was spent on construction of the plant of union "AMERICAN" workers. The princeton plant employees over 4,700 people right here in the tri-state area. Where do you think that money goes. And as far as not contribuiting to the communities or schools, you are WAY off there. Toyota donates Millions of dollars to the area schools, and communities. They even donated a MILLION dollars to the city of princeton to build a new firehouse and fire trucks. During a devastating Tornado that came through Evansville, they Donated over 250,000 dollars to the red cross. Toyota also raises more than $400,000 each year for the local United way> If you want specifics as to how much and to where they donate, I`ll be more then glad to give you a compiled list. Do you think the big 3 money stays here in the U.S.? Why does Chevy build alot of there vehichles in Mexico? Why!!!! To pay Mexicans cheap labor that stays in Mexico. As far as Dodge, Its owned by Damon Chrysler, which is a German Company.

Since: Feb 07

Wa Wa Washington

#17 Feb 28, 2007
I`m sorry, I said Toyota has invested MILLIONS in the Princeton plant. It should of reab Over 3 billion!!!!!!!!
GMs BETTER

Leduc, Canada

#18 Feb 28, 2007
tundra maker
Toyota does offer a reg. cab, has a larger towing capacity than any other 1/2 ton pickup on the market, full size bed and gas mileage equal to gm.
/quote]

ok I was wrong about reg cab,fine,is it as WIDE and comfortable then CHEVYs though???
also FULL SIZE bed hapens to be 8 feet long,in every truckers vocabulary,
nowhere on the toy site does it even says what size boxes those trucks have..wtf?
is it 8 feet or 6 or what ???
I dont care whats a towing capacity,Im interesed in a LOAD carying capacity,
can your toy CARRY as much as a GM??
I doubt it,...would you care to stop at the nearest RV sales place and put a SLIDE IN camper on your toy??
I dont think your truck could handle it.
and as far as mileage goes,GM rules also,in fact ALL GMs SUVs and trucks have better mpg than ANYONE else,
www.gminsidenews.com
GMs BETTER

Leduc, Canada

#19 Feb 28, 2007
toyota why
American cars simply lack design. THey need to hire some world class designers. Dodge makes the ugliest cars I have ever seen. Only the ford mustang is a hit , that too because of its legacy not because of its current design.
Fuel efficiency is unkown to Big 3. They should stop making cars and do all the earth a big favor interms of conservation
/quote]

good grief.,stop with this nonsense already you Toyoyos.
I agree on the ugly dodgems,though
however dodge boys seem to like such weird designs for some reason

Mustang is a hit b/c people like its looks obviously,not to mention its a pretty hot machine,if you disagree bring whatever Toyoshyt YOU drive to the TRACK and we'll see whos ass gets whooped!

oh yes the Solstice and Corvete and Sky and GTO and G8 are such ugly design too huh??
get real!!

Since: Feb 07

Wa Wa Washington

#20 Mar 2, 2007
GMs BETTER wrote:
tundra maker
Toyota does offer a reg. cab, has a larger towing capacity than any other 1/2 ton pickup on the market, full size bed and gas mileage equal to gm.
/quote]
ok I was wrong about reg cab,fine,is it as WIDE and comfortable then CHEVYs though???
also FULL SIZE bed hapens to be 8 feet long,in every truckers vocabulary,
nowhere on the toy site does it even says what size boxes those trucks have..wtf?
is it 8 feet or 6 or what ???
I dont care whats a towing capacity,Im interesed in a LOAD carying capacity,
can your toy CARRY as much as a GM??
I doubt it,...would you care to stop at the nearest RV sales place and put a SLIDE IN camper on your toy??
I dont think your truck could handle it.
and as far as mileage goes,GM rules also,in fact ALL GMs SUVs and trucks have better mpg than ANYONE else,
www.gminsidenews.com
I agree, I`m alredy tired of going back and forth. All I was doing was stating facts about the Tundra that you seem to dis-agree or your not aware of. Once again, your wrong about a full size bed. Toyota does offer a 8' bed on its regular cab. But, Dont take my word for it, look it up right here http://www.toyota.com/vehicles/minisite/tundr... #
Currently Toyota offere 32 different combinations on there Trucks. And no, they dont have as many options to choose from as gm and ford, such as having a Disel or dually, but where talking about a 1/2 ton pickup. But I do know Toyota is and will have this and more in the near future.
The whole conversation was not intened to offend anyone about what type of vehichle they drive or own. It was simply intenede to let people know that Toyota Tundras are built in America, by Americans, and the only thing "foreign" About toyota is the name!!!!!!!!

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