ANN ARBOR, MI —(CBS, October 13, 2013)
A new study shows that American car buyers are becoming less satisfied with their purchases, and that the problem is worse when it comes to American brand vehicles.
“I think it is a pretty strong warning signal that should be taken seriously,” said Claes Fornell, founder of the University of Michigan’s American Customer Satisfaction Index.
LINK: 2013 American Customer Satisfaction Index.
This year’s report covers customer satisfaction with 20 nameplates—both foreign and domestic—which comprise some of the most popular brands bought by U.S. consumers.
After a few years of improvement, customer satisfaction for US Automakers overall fell 1.2 percent.
Asian and European Automakers are on the upswing.