I dunno - this is a pretty good way too.<quoted text>
Tourism, shmourism! Australia knows how to promote itself without some self indulgent fat cat.
Oprah is ridiculously popular with the women of this world and is seen around the globe. Just ask an author what it means for sales to get on her show, and promoted online in association with her nod of approval.
She's been hyping Australia on her show for over three months - and that's being shown on TVs from Beijing, Buenos Aires, Johannesburg and Moscow and everywhere in between, with all the attedant hype online, in magazines and chat shows.
You might not like the fact that Oprah gets some benefit - but cross promotions are just a fact of business in advertising - and it's a good deal from where I'm sitting.
Oprah headed to Australia to shoot show September 14, 2010
TV queen to film at 'Oprah House'
Talk show host Oprah Winfrey is flying 300 people to Australia, where she will host her show from the Sydney Opera House.
Oprah Winfrey is heading to Australia and is taking 300 of her US viewers with her.
The American TV talk-show queen announced her visit on Monday's premiere episode of the farewell season of her show, surprising a hysterical studio audience...
$3m to get Oprah to Australia
The trip, carried out in conjunction with Qantas, will be partly financed with $1.5 million from Tourism Australia's current financial year marketing budget.
"I think it's money well spent," Tourism Minister Martin Ferguson said.
NSW Premier Kristina Keneally said the state government would contribute between $1 million and $2 million.
"We're absolutely delighted the most successful talk show, probably ever, is coming to Australia, coming to Sydney," she said, adding that it had been in the planning stages for the past year.
Ms Keneally paid tribute to those in the state government who kept it confidential.
"In the NSW government, we dubbed it Project O," she said.
Former federal tourism minister John Brown made an impromptu speech in which he implored the media not to be "cynical about the cost".
"We spent hundreds of millions of dollars over 30 years without much effect, I must say that honestly," he said.
"The publicity that Oprah will bring to Australia around the world is something you couldn't buy."
Boost for tourism