Posted in the Industrial Design Forum
#1 Jun 12, 2012
Any name, term, sign, symbol, design or a combination of all of these intended to identify the goods and services of one seller or a group of seller and to differentiate them from those of other sellers is termed as a brand. Branding is a process of making the customers seeing a specific company as the only one providing a solution to their problem and not about just getting a company to target a set of market to choose them over their competitors. Thus branding is less about the company and more about the customers.
The best website to learn more about branding is: http://www.globerdesign.com/branding/
Some of the basic fundamentals of good branding is to deliver the customers clearly about your product and its use, confirm your credibility that is your belief on why you want to market the product, connect the target customers emotionally by motivating the customer and build customer loyalty. Just by following these fundamentals may not give you the results unless as a company you understand the needs and wants of a customer. If the customer finds your product irrelevant or not that useful in their daily life they may not show interest. As a company aiming for good branding; you should make the customer realise the importance of the product to the customer.
Sometimes it may work and sometimes it may not due to the increasing population. Hence invest some time in researching, defining and building your brand. The brand is the foundational step towards marketing your product and you cannot afford to go wrong.
#2 Jun 12, 2012
That is true Branding is really important when inventing a new company.
I saw this other interesting blog about industrial design: http://design-and-manufacturing.com/
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