Lipitor, Atorvastatin (generic)
May 9, 2008
Hearing to focus on direct-to-consumer ads for prescription drugs
“But they serve as excellent case studies for problems prevalent in DTC marketing”
In addition, the subcommittee will examine the decision by Pfizer to feature Robert Jarvik, the inventor of the first artificial heart, in ads for Lipitor. via News-Medical.Net
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