Cologne, Germany News
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COLOGNE, Germany - For marketers, there is a big upside for delivering TV ads to particular households via an "addressable" scenario. Providing ads directly generates a 20 percent boost to the effectiveness of campaigns, explains Iain Jacob , the President of Dynamic Markets at the Starcom MediaVest Group, in this interview with Beet.TV Whilst addressable delivery provides value to marketers and broadcasters, there are considerable technical issues in delivery TV to on a one-to-one basis.
It's almost Photokina time folks, and it's fast approaching. Hailing from Cologne, Germany as "The World's Leading Imaging Fair" the show only comes around every two years and is a massive conflagration of all the important players from the digital imaging industry.
In lens development news, Tamron said it's creating a new ultra wide-angle zoom lens for full-frame DSLRs with a fast F/2.8 aperture and VC , which the company claims would be the world's first in this category. The lens will be called the Tamron SP 15-30mm F/2.8 Di VC USD and the company will showcase a prototype of the optic at the Tamron booth at the photokina show in Cologne, Germany next week.
A veteran of the D-Day landings who was also present at the Nuremberg Trials visited a school to share his experiences. Leslie Sutton, 90, stopped by at the Forest Academy, in Harbourer Road, Hainault, to meet Year Eight, Nine and 10 students.
You've got to hand it to electronic giant Philips' global head of media, Sital Banerjee, for taking the bullet as the buzzkill on a panel at DMEXCO. "Many times, I find to be more knowledgeable than some of our external partners," he said, sharing a neon-lit stage with a handful of agency and ad tech execs in Cologne, Germany.
Zeiss has designed a new series of manual focus E-mount lenses to compliment the successful compact systems with full frame sensors, such as the Sony Alpha 7, 7r and 7s.
Swiss Life Holding AG has showed outstanding performance in the past year, beating analysts' company profit estimates.
Under the hood of the Ford Fiesta SE is a 1.6L, 4-cylinder engine producing 120 horsepower and 112 lb-ft of torque When will Ford make an announcement on possible investment in Windsor? Stephanie Brinley, senior analyst at IHS Automotive, said the engines that could be destined for Windsor are currently in production.
Photokina 2014 takes place from September 16th to the 21st, when it will bring together the biggest names in photographic equipment to Cologne, Germany for a celebration of all things clicky and snappy.
News: KHD Humboldt Wedag International AG / Key word : Half Year Results KHD Humboldt Wedag International AG: KHD EBIT close to breakeven in the first half 28.08.2014 / 08:00 --------------------------------------------------------------------- KHD EBIT close to breakeven in the first half - Low order intake due to poor market conditions - Revenues ... (more)
Ancient nomadic people knew a thing or two about living off-grid, so it makes sense that Scottish company Trakke drew on the traditional Central Asian yurt for inspiration when designing a modern shelter.
Updated: Sat Sep 13, 2014 12:07 pm
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