Apr 14, 2014
Mobile App Personalization Shifts Into High Gear
Apps continue to rise in popularity. It seems as though there are apps for everything these days, from utility apps that help make people's lives easier like Mint , which aggregates bank account balance; weather apps that incorporate social elements and crowdsourced reporting; and even ones that help users identify and purchase wines through image ... (more)
Zumobi Announces ZBi for Marketers, a Breakthrough In-App Content and Messaging Platform for Brands
Zumobi , a leading mobile media and technology company, today announced the unveiling of its Zumobi Brand Integration Platform for Marketers, allowing companies to integrate dynamic branded content into their mobile apps in real-time without the hassles associated with long-lead development efforts, continual app updates or cumbersome technical ... (more)
Is the Reward Model the Next Big Ad Trend?
BBDO goes in for a big sweep: the agency can potentially win four major clients in the next five weeks.
Adblock Plus Fuels the Debate over Native Ads
In a move to fuel healthy industry discussion, the German online ad-blocking technology company Adblock Plus is allowing its community to publicly debate the fate of Native Ads .