Thursday Jul 17
Hampton Hotels Eyes 3 Agencies for Its Creative Account
Hilton is in the late stages of a creative review of its Hampton properties, with three agencies preparing for final presentations.
Young & Rubicam adds cause-related marketing support
WPP's Young & Rubicam is creating a division to market around causes and corporate social responsibility.
WSJ Media and Advertising
What Your CEO Is Reading
How today's 23-year-olds can save the world; Former CEO of Young & Rubicam says virtue is a winning business strategy; Why senior leaders are the front line against cyberattacks.
Taxi Lands Maxwell House After Wieden + Kennedy
"We looked at our roster and Taxi's body of work, including success with our coffee brands, and saw them as a great fit - particularly given their North American offering for both the U.S and Canada," said a Kraft representative, in a statement.