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Visible World News

News on Visible World continually updated from thousands of sources around the net.

Jun 2, 2014 | Beet.TV

Keep Big Data Simple To Get Smarter: SMG's Parker

Marketing agencies, like other industries, are getting excited about "Big Data" - but what does that really mean for their clients, who can often be confused about what the jargon boils down to? "'Big data' sounds scary things are very complex at the moment," says Starcom MediaVest Group London's co-CEO Steve Parker .

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Related Topix: Marketing, Software

Jun 2, 2014 | Beet.TV

YuMe's 'Reach Calculator,' Powered by Nielsen, Shows Impact Of Shifting Ad Dollars

If an advertiser moved 6% of its TV ad spending in to online video, how many more viewers would it reach? That's the question online ad tech outfit YuMe is trying to answer by launching its Multi-Screen Reach Calculator , a web app that lets ad planners play with various spending scenarios across different devices.

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Related Topix: YuMe, Nielsen, San Mateo County, CA, Redwood City, CA, Marketing, Software

Sun Jun 01, 2014

Beet.TV

'Visible World' Bringing Programmatic Ad Decisioning to...

While the vast majority of decisions and purchases around television ad buying is made in big block sales, there is an increasing amount inventory from smaller broadcasters and cable operators who are selling ads using a data-driven programmatic scenario, explains Seth Haberman, CEO of Visible World , in this interview with Beet.TV His company's ... (more)

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Related Topix: Software, Startups, Publishing, Media, IGN Entertainment, News Corporation, Century Media Records, Television, Ottaway Newspapers, FOX News Network, Music

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