Instantly uses crowdsourcing to provi...

Instantly uses crowdsourcing to provide real-time data on new...

The new Product Watch tool from consumer insights expert Instantly could prove a game-changer in the CPG industry by using crowdsourcing to enable subscribers to find out what new products have been launched in their categories, how and where they are being positioned - and exactly what consumers really think about them - in real time, claims the LA-based firm. Instantly has access to an army of more than 350,000 primary grocery shoppers across the United States and 55,000+ in the UK, who have downloaded its app to their smartphones and agreed to participate in real-time market research tasks when they go shopping in return for small instant cash incentives and gift cards.

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