AT&T launches TV service on new phones, rivaling Verizon

AT&T Inc. is launching its new video service for cell phones Sunday on two phones, and will charge $15 per month for 10 channels.

AT&T Mobile TV is almost identical to Verizon Wireless' V Cast Mobile TV, and is operated by the same company, Qualcomm Inc. AT&T will have two exclusive channels on the service, it said Thursday.

AT&T already has a mobile video service called CV, which is based on different technology. It works like Internet video, providing short clips on demand.

Qualcomm's MediaFLO service is more like regular TV broadcasts, constantly streaming shows on airwaves that run alongside regular cell-phone spectrum. Judging by V Cast Mobile TV, which is available on four phones, the quality is much higher than on-demand cell-phone clips. Read more