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Sharethrough News

News on Sharethrough continually updated from thousands of sources around the net.

Thursday Jul 24 | SmartBrief

Ad company banks on emotional content going viral

Sharethrough has released an in-feed content library with the capability to gauge consumer sentiment through social media postings.

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Wed Jul 23, 2014

VentureBeat

Sentimental postings on social media are turning out to be pure gold for adverstisers

Check out this article! http://venturebeat.com/2014/07/23/sentimental-postings-on-social-media-are-turning-out-to-be-pure-gold-for-adverstisers/ The San Francisco ad company launched their new content library platform this week.

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Related Topix: Native Advertising

Tue Jul 22, 2014

Fast Company

The Million-Dollar Play To Make The Internet More Meaningful

What is the meaning of the Internet? Is it a moving narrative about a boy whose brain could unlock the mystery of autism or is it a gif of a litter of kittens riding a Roomba , falling off one by one? Most Internet users--from casual browsers to hardcore Redditors--like to think they are above clickbait , yet inevitably we are all lured into posts ... (more)

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Related Topix: Robots, Native Advertising, Business News

Fri Jul 11, 2014

Entrepreneur Magazine

To Grab Today's Customers, It's Time to Go Native

In fact, according to research from IPG and Sharethrough , consumers looked at less intrusive native ads 53 percent more often than display ads.

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Related Topix: Native Advertising

Thu Jun 26, 2014

Clickz

Owned Editorial Content Claims Majority of Media Spend on Mobile [Study]

A recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion's share, almost 70 percent, of editorial media spend.

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Related Topix: Native Advertising, Advertising, Opinion

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