Thursday Jul 24
Ad company banks on emotional content going viral
Sharethrough has released an in-feed content library with the capability to gauge consumer sentiment through social media postings.
Sentimental postings on social media are turning out to be pure gold for adverstisers
Check out this article! http://venturebeat.com/2014/07/23/sentimental-postings-on-social-media-are-turning-out-to-be-pure-gold-for-adverstisers/ The San Francisco ad company launched their new content library platform this week.
The Million-Dollar Play To Make The Internet More Meaningful
What is the meaning of the Internet? Is it a moving narrative about a boy whose brain could unlock the mystery of autism or is it a gif of a litter of kittens riding a Roomba , falling off one by one? Most Internet users--from casual browsers to hardcore Redditors--like to think they are above clickbait , yet inevitably we are all lured into posts ... (more)
To Grab Today's Customers, It's Time to Go Native
In fact, according to research from IPG and Sharethrough , consumers looked at less intrusive native ads 53 percent more often than display ads.
Owned Editorial Content Claims Majority of Media Spend on Mobile [Study]
A recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion's share, almost 70 percent, of editorial media spend.