Friday Feb 28
New Reebok Logo Looks Like the 'Star Wars' Imperial Shuttle
Formerly used on Reebok's CrossFit-branded product for the past few years, the new Delta symbol now officially brings to retirement the company's "vector" symbol that represented the brand for the last 28 years, said Daniel Sarro, a spokesman for the company.
One of Footwear's Most Iconic Designers: Steven Smith Discusses His Past and the Instapump Fury
The name Steven Smith may not ring a bell, but that's all set to change this year as one of the designer's crowning achievements - the Reebok Instapump Fury - is celebrating its 20th anniversary this year.
Reebok Is Close to Naming a New Lead Agency
The review is in its late stages with a trio of contenders that sources identified as Mother; Goodby Silverstein & Partners; and Venables Bell & Partners.
New Reebok campaign supports the ZQUICK fitness shoe
Reebok International Ltd. , the Canton-based fitness brand, said it is supporting the launch of its new ZQUICK shoe with a marketing campaign that builds off its "Live With Fire" rallying cry, which debuted last year.