Quantcast Boosts Donations for Concern Worldwide through Real-Time Advertising
The campaign brought new donors to Concern Worldwide at one-sixth of the normal acquisition cost and delivered more than 600 percent return on ad spend .
In San Angelo, Texas, a Small Entrepreneur is Demolishing the E.W. Scripps Pay Wall
San Angelo LIVE! is a start-up hyper-local Internet-only online news platform that is giving E.W. Scripps San Angelo Standard-Times trouble establishing a reliable revenue stream from its pay wall.
Quantcast Awarded EDAA Trust Seal
The EDAA Trust Seal confirms that Quantcast's systems and policies ensure that consumers are provided with notice and choice about usage and collection of data through greater transparency and control over digital advertising.
Reality check: No, Upworthy's traffic didn't get crushed...
Many critics were eager to write Upworthy's obituary based on recent traffic statistics that seemed to show the site was suffering due to a change in Facebook's newsfeed algorithm, but that doesn't appear to be the case A week or so ago, Business Insider had a post about how a recent change to Facebook's newsfeed algorithm had "crushed" traffic to ... (more)
Scoreboard: Upworthy Combats Clickbait Critics With Attention Data
The site, which now boasts nearly 50 million unique visitors a month according to Quantcast, has a response for its clickbait critics and Facebook executives' thinking of what qualifies as "quality" content: Why do people who click stay around so long?