Monday Jul 7
PointRoll Taps Vevo Exec As Sales Head
Ad tech firm PointRoll has named digital sales veteran Hal Trencher, senior vice president, sales.
PointRoll Releases Video Viewability and Verification Metrics and PointRoll AdView Technology
PointRoll AdView ensures that banner ads with video and animations pause when people scroll away from them, while Video Viewability and Verification Metrics report the delivery of in-stream video ads as viewable or not throughout video creative playback, and capture the size of the Publisher's video player.
Panama City Beach Attracts New Visitors With PointRoll-Powered Creative
That's the finding of a recent case study by PointRoll and Fahlgren Mortine , which examined a campaign the two agencies ran for Panama City Beach Convention and Visitors Bureau .
PointRoll Launches Innovation Roadshow to Help Advertisers Bring...
Digital advertisers have a plethora of channels and tactics to help execute even the loftiest creative ideas, including wearable devices, beacons, and facial recognition technology.