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PointRoll News

News on PointRoll continually updated from thousands of sources around the net.

Monday Jul 7 | MediaPost

PointRoll Taps Vevo Exec As Sales Head

Ad tech firm PointRoll has named digital sales veteran Hal Trencher, senior vice president, sales.

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Related Topix: Advertising, Careerbuilder, CareerBuilder, Human Resources, Publishing, Media, Gannett Co

Tue Jun 10, 2014

Sys-Con Media

PointRoll Releases Video Viewability and Verification Metrics and PointRoll AdView Technology

PointRoll AdView ensures that banner ads with video and animations pause when people scroll away from them, while Video Viewability and Verification Metrics report the delivery of in-stream video ads as viewable or not throughout video creative playback, and capture the size of the Publisher's video player.

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Related Topix: Advertising

Thu May 29, 2014

Sys-Con Media

Panama City Beach Attracts New Visitors With PointRoll-Powered Creative

That's the finding of a recent case study by PointRoll and Fahlgren Mortine , which examined a campaign the two agencies ran for Panama City Beach Convention and Visitors Bureau .

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Related Topix: Advertising, Panama City Beach, FL, Marketing

Fri May 23, 2014

Adotas

PointRoll Launches Innovation Roadshow to Help Advertisers Bring...

Digital advertisers have a plethora of channels and tactics to help execute even the loftiest creative ideas, including wearable devices, beacons, and facial recognition technology.

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Related Topix: Advertising, Marketing

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