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Procter and Gamble

May 10, 2008

Downy bottle conjures cosmetic appeal

“The Downy Radiance Collection is a large step forward to achieving this goal.”

P&G uses richly designed bottles for new, perfume-scented 'fabric enhancers.' The elements of fragrance, fabric, and fashion are uniquely intertwined in a new line of "fabric enhancers": the Downy Simple ... via Packaging World

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