PepsiCo
May 5, 2008
PepsiCo acquires V Water
“They are putting a lot of money and effort behind SoBe Lifewater and it's a well-conceived product.”
PepsiCo Inc. announced Wednesday it had bought V Water, a London-based line of enhanced waters, giving it a direct European competitor to Coca-Cola Co.'s Vitaminwater. via The Atlanta Journal-Constitution
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