3 hrs ago | TMCnet
Critical Mass Redesigns Moen.com
CALGARY, Alberta & CHICAGO -- -- Critical Mass , a digital marketing agency and unit of Omnicom's Star Marketing Group , today announced the launch of a redesigned website for Moen .
Interpublic Scores Chrysler Ad Contract
Universal McCann, a division of Interpublic Group of Cos. has been selected to handle Chrysler's new media planning and buying contraxct.
Chrysler selects Universal McCann as new media buying agency
In the latest move to promote its cars and trucks in a new way, Chrysler Group LLC has chosen Universal McCann as its media buying agency for all four brands, replacing Omnicom Group's PHD.
Universal McCann Poised to Win Chrysler's Media Business
Chrysler is poised to hand its media-planning and -buying account to Interpublic Group of Cos.' Universal McCann, two executives with knowledge of the situation said, providing contract terms are reached.
Red Robin to spend $6.7M in 1Q for TV advertising
Casual dining chain Red Robin Gourmet Burgers Inc. said Monday it will spend $6.7 million in the first quarter for a television advertising campaign.
Pizza Hut Names Martin as Its Lead Creative Shop
Pizza Hut has tapped Interpublic Group of Cos.' Martin Agency as its new lead creative agency, replacing Omnicom Group's BBDO, the marketer said.
Omnicom Group declares 15 cent dividend
Omnicom Group Inc., one of the world's largest advertising and marketing conglomerates, said Friday its board declared a regular dividend of 15 cents per share.
Johnson & Johnson today confirmed that the company is reviewing creative and media planning chores on both its Tylenol and Motrin brands.
GSD&M Idea City has added creative chores for Harrah's Caesars and Horseshoe brands following a review.
Auto Focus: Omnicom To Pitch More Car Makers
Set to lose business from Chrysler, Omnicom Group agencies may look to pitch for General Motors assignments, according to a Wall Street report.
Skype parts company with TBWA\London
Skype has confirmed that it has parted company with TBWA\London, just over a month after it first appointed the agency to handle its above-the-line advertising account.
Reckitt Benckiser Consolidates Media Buying with Havas, Publicis Shops
Reckitt Benckiser has consolidated its $1.3 billion global traditional and digital media account for its 17 Powerbrands, which include products such as Lysol, Woolite and Calgon, with Havas' and Publicis' media groups, the marketer said in a statement.
Spot the Recovery: Advertising Revenues May Be Showing Signs of Life
Spending on advertising is a lagging indicator for economic recovery. Companies tend to set their budgets on annual cycles, pegging their adspend to a percentage of sales.
Peter Pitts' CMPI Targeted Over Anti-Healthcare Reform Video Game
The Center for Medicine in the Public Interest is a "corporate front group" that sponsored the near-riots at town hall meetings on healthcare and spreads misinformation about healthcare reform, according to a report by ThinkProgress, a liberal blogging group.
Organic and Guitar Center Put Consumer Wishes at Center Stage for 2009 Holiday Season
Organic , Inc., a leading digital communications agency, and Guitar Center today announced the launch of their new Wish List Poster Creator.
General Motors' Cadillac has narrowed its search for a new lead creative agency to three finalists: Bartle Bogle Hegarty, The Martin Agency and Publicis, confirmed Ark Advisors, the consultancy managing the search.
Customer Interaction Solutions
Omnicom Group Agencies Dominate Digital Media Awards
Omnicom Group agencies dominated the spotlight at this week's Digital Media Awards, sweeping eight out of 12 Golds, the Platinum, and the Digital Agency of the Year title.
Susan Feeney Leaves NPR for GMMB
After nine years at NPR, Susan Feeney joins public affairs firm GMMB as senior counselor.
Jean-Marie Eveillard Q3 Portfolio: Buys CINF, FCX, HAL, LOW, MVL, M
Jean-Marie Eveillard led his colleagues at Arnhold & S. Bleichroeder Advisers avoided big loss in 2008.
Fight clutter and multi-tasking with content, marketers told
United Arab Emirates: 2 hours, 14 minutes ago With traditional media channels being increasingly cluttered with advertising, with up to 20% of prime time TV airtime being commercials, and people splitting their attention with other devices while consuming media, brands need to innovate to capture their audience's attention.
Also on Topix