Friday | Technology Marketing
Euro RSCG Wins Two Heineken Brands
Heineken USA has selected Euro RSCG to handle creative duties on its Heineken and Heineken Premium Light brands after a review, the client has confirmed.
Pittsburgh Company Acquires KDA from Omnicom Group
LB2 Group Ltd. announced that it has acquired full ownership of Ketchum Directory Advertising from Omnicom Group.
Microsoft Tries to Sell Ad Agency it Never Wanted [MediaMemo]
Microsoft acquired digital ad agency Razorfish two years ago, as part of a $6 billion for parent company aQuantive.
Ad-funded programming: tonic for crisis-hit broadcasters?
Vulnerable and financially unsustainable African broadcasters, including the a mighty' SABC, which generate a big slice of their total revenues from advertising, are feeling the pinch of the current hostile economic climate as companies slash their marketing budgets and others just close.
Omnicom forms agency focused on environmental and social responsibility
New York-Omnicom Group announced the formation of a new agency called GRO360, specializing in environmental and social responsibility.
NEW YORK Merkley + Partners has joined Abbott Laboratories' roster of agencies with responsibility for creative duties on three anti-cholesterol drugs, sources said.
Love Succeeds Birkin at Omnicom Asia Pacific
NEW YORK Michael Birkin, the CEO of Omnicom Group Asia Pacific and widely believed to be among three internal candidates to one day succeed Omnicom Group chief executive John Wren, has quit the company to take a majority interest in RPMC, a U.S.-based events firm with offices in London and Los Angeles.
New York University Honors Prism Award Winners
HP Exe. VP Vyomesh Joshi honored for leadership in the printing and graphic arts industry.
Michael Jackson Lags in Celebrity Index
He may have been the "King of Pop," but according to one celebrity index, Michael Jackson wasn't exactly royalty when it came to earning consumer trust.
Customer Interaction Solutions
NYU-SCPS Awards HP Executive Vyomesh (VJ) Joshi 2009 Prism Award
Vyomesh Joshi, executive vice president of the Imaging and Printing Group at HP, was honored this week with the 2009 Prism Award by the Master of Arts in Graphic Communications Management and Technology program in the Division of Media Industry Studies and Design of the New York University School of Continuing and Professional Studies .
GroupM Forecasts Advertising Recession Will Last Until 2011
WPP 's GroupM , the world's largest media buyer, said yesterday it expected to see continued declines in media spend through 2010.
Global ad majors put focus on India ops
Mumbai: Recognising the growth potential in India, global advertising majors are now strengthening their presence here in a big way.
Execs & Accounts: Euro RSCG, BBDO, Leo Burnett
Euro RSCG hires a global brand director for Charles Schwab account. Coleen Cahill will serve as global brand director for Charles Schwab, working across Euro RSCG's traditional and digital channels.
Andy Bhatt transferred to BBDO New York as head of interactive production
Andy Bhatt, who has served as head of interactive production in the Omnicom Group has been transferred to the same role at BBDO New York.
NEW YORK H&R Block has shifted creative duties on its ad account to DDB without a review, the Omnicom Group shop said today.
Omnicom to Merge Ketchum, Pleon to Create Global Network
In one of the largest mergers in the PR industry, Omnicom Group is combining the operations of U.S.-based Ketchum and its European sibling Pleon to create a global network intended to rival some of the industry's biggest global players, with more than 2,000 employees operating out of 103 offices in 66 countries.
Omnicom Merges Ketchum, Pleon PR Firms
NEW YORK Omnicom Group said it is combining its Ketchum and Pleon public relations firms, a move the holding company claims "marks one of the largest mergers ever in the public relations industry." The combined 2,000-person entity will be called Ketchum worldwide and Ketchum Pleon in the U.K. and some European markets.
Customer Interaction Solutions
Brodeur Partners Announces Partnership with GBC Group, Leading EMEA...
Brodeur Partners, an Omnicom Group company, announced today a new strategic partnership with Grant Butler Coomber , a leading independent EMEA-based public relations firm.
Glut of Talent Not All Good for Hiring Agencies
Like most other business sectors, the marketing industry has done its part in helping to lengthen unemployment lines around the world.
10 Hot Spots: The Steamiest TV Commercials Ever
Paris Hilton is seen while filming a commercial for Carl's Jr.'s new ad for the Spicy BBQ Six Dollar Burger, in this 2005 file photo./ Supermodel Cindy Crawford drinks a Pepsi in this undated company supplied photograph.