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Nike Uses Cinematic Narrative to Launch M6
In an excellent example of brand narrative, the release of the M6 line from Nike/Jordan is accompanied by the launch of anA interactive site full of behind-the-scenes storytelling content as told by the shoe's designers.
Marketers: Is Creativity In Advertising Dead?
Analytics shouldn't kill creative storytelling. Have you seen anything lately that you thought was a creative approach to a consumer business? I'm talking about something that isn't a social networking or mobile business, but instead is an established product or service that is extending its brand in a way that puts competitors on the defensive.
This weekend Nike will debut the Nike N7 Collection, a select range of performance footwear designed with the environment and the future of Native American communities in mind.
Portland police say man linked to two rapes through DNA is a suspect...
Police say they've tied a man through DNA to sexual assaults of two women who were leaving Portland bars -- one in June 2009 and another in June 2008 -- and consider him a suspect in three other attacks against women in Northwest Portland this summer.
Herhold: Avoiding the Halloween tragedy
For me, footwear is my profession's frayed badge of courage. To my wife's chagrin, I often wear a scruffy pair of shoes as rounded at the heels as a half-licked ice cream cone.
Cautious consumers will likely hold back this Christmas season, but some firms will shine.
What robots.txt tells you about corporate culture - the case study of Nike and Adidas
Even if you are not a technical person, you may have heard about the apparently arcane robots.txt file which sits on websites but is seen only by computers, not by human visitors.
Winter Fitness Clothing: Guy Gear
With the weather about to turn, it's important to give some consideration to your workout gear .
Phil Knight Sells 5 Million Nike Inc. Shares For $332 Million
Phil Knight, Nike Inc. co-founder and Chairman, has sold $37 million of Nike stock on Monday and Tuesday this week.
CNNMoney.com - HISE: Small glove maker lands giant MLB deal
Enter Vinci. For the past 12 years the Richmond-based family business has sold its baseball and softball gloves to recreational and minor league players.
You're Wrong to Kick Sand at Under Armour
Under Armour tries an end run How did Under Armour do it? In contrast to last quarter, when Under Armour leaned on its apparel segment for growth, this time footwear led the charge.
Are Markets in Another Bubble?
The lesson that I have learned is that it isn't reasonable to be agnostic about the big picture.
A Lululemon in Kitsilano, B.C.
MARINA STRAUSS Last updated on Tuesday, Oct. 27, 2009 6:22AM EDT E ven as rival retailers scaled back on plans to expand merchandise lines in the deepening downturn, Christine Day decided to move in the opposite direction.
Former Nike warehouse partially leased
An unnamed tenant has agreed to lease 109,000 square feet at Wilsonville's cavernous former Nike distribution center.
Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about.
Top Brands Tap iPhone as Personal Shopper
Sportswear icon Nike, Inc. is one of a growing number of high-profile consumer fashion brands creating mobile applications that promote the ease and social benefits of personal shopping.
Phil Knight is an ordinary guy. He just does it.
Phil Knight is an ordinary guy. He just does it. Chuck Sheketoff As noted in The Oregonian , Phil Knight is taking advantage of the uptick in the market and near high price for Nike and selling $93 million worth of stock.
Nike: Growing Earnings and Increasing Dividends
We like industry leading companies. You don't become the top company in a competitive sector by accident or luck.
Analysts warm to Precision Castparts despite sales plunge
A casting operator creates a part from molten stainless steel at Precision Castparts Corp.
3 Ridiculously Cheap, High-Quality Companies
David Gardner called it. Hea TMs up 1,334%! See what Davida TMs recommending that you buy NEXT.
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