Rentrak Expands Partnership with Meredith Local Media Group
The expansion includes Meredith TV stations in These stations will utilize Rentrak's Advanced Demographics to sell inventory to national and local agencies and direct accounts. Meredith Local Media Group will also use Rentrak's single-source automotive and political segments to sell the true targets that their advertisers are trying to reach.
Fri Sep 12, 2014
Meredith Xcelerated Marketing Named Content Marketing Agency of the Year
The agency was recognized at the Content Marketing World Event, the largest content marketing event in the world. MXM's Chief Business Development Officer The Content Marketing Institute also gave out additional awards in the areas of Content Marketing Project of the Year, Agency of the Year , and Content Marketer of the Year.
Thu Sep 11, 2014
Mag Bag: 'Allrecipes Magazine' To Raise Rate Base
While magazines' print circulations continue to decline in general, there are some notable exceptions bucking the trend, especially among new titles launched in the last few years. That group includes Meredith Corp.'s Allrecipes magazine, which is set to boost its rate base 40% from 650,000 to 900,000 effective with its October-November 2014 issue.
Wed Sep 10, 2014
'Kill this dog' billboard ad grabs attention
Animal rescue groups use all kinds of creative advertising techniques and wild marketing ideas to draw attention to their goal of saving animals, but one special group in Broward County has taken it to a level most would probably never dare to go. . ANIMAL RESCUE GROUPS USE ALL KINDS OF CREATIVE MARKETING TECHNIQUES AND ADVERTISING TO BRING ATTENTION TO THE ANIMALS AND ONE GROUP TOOK IT WHERE MOST DO NOT DARE TO GO.
Tue Sep 02, 2014
Here's What Else Is Wrong With Native Advertising
One of the great media pleasures of the summer was getting to watch John Oliver's trademark extended "Last Week Tonight" commentaries.
Thu Aug 28, 2014
Meredith Xcelerated Marketing Recognized with Top Honors at 2014 Content Marketing Awards
Meredith Xcelerated Marketing , the leading content-powered, customer engagement agency and a part of Meredith Corporation , announced today it has won 10 Content Marketing Awards for its work on behalf of clients including Kia Motor Company, Kraft Foods, Publix, State Farm, ACLU and HAP.
Wed Aug 27, 2014
Meredith & Net2TV to Launch "Better Homes and Gardens" Streaming Television Show
Meredith Corporation announced today it will partner with Net2TV Corporation to launch a new streaming on-demand television show for connected television based on the popular Better Homes and Gardens brand.
Wed Aug 20, 2014
Meredith Corp. (MDP) Releases Q1 Earnings Guidance
Meredith Corp. issued an update on its first quarter earnings guidance on Wednesday morning.
Meredith To Purchase WALA-TV In Mobile-Pensacola From Media General
The transaction will close when Media General's merger with LIN Media LLC and the sale of WALA to Meredith receive final regulatory approval.