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Levi Strauss News

News on Levi Strauss continually updated from thousands of sources around the net.

3 hrs ago | MediaPost

Levi's Uses Beacon Billboards to ...

Apparel brand Levi Strauss and Co.' s Live in Levi's brand reintroduction campaign has combined its efforts with the use of iBeacon-enabled billboards, prompting customers with an offer and driving them into nearby stores.

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Related Topix: Apparel

Tue Jul 22, 2014

Mobile Marketer

Levi's taps iBeacons to rejuvenate brand and reel in shoppers

Apparel brand Levi Strauss and Co.' s Live in Levi's brand reintroduction campaign has combined its efforts with the use of iBeacon-enabled billboards, prompting IBeacons have been more prevalently used as a method of targeted and relative advertising, catching the shopper at just the right time while they are near a store.

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Related Topix: Apparel, Marketing

Wed Jul 16, 2014

Theflyonthewall.com

Hampshire Group signs global sourcing agreement with Dockers brand

Hampshire Group signs global sourcing agreement with Dockers brand Hampshire Group, Limited announced that it has signed a Master Supply Agreement with Levi Strauss & Company in which Hampshire will supply knit shirts, woven shirts and sweaters to Dockers' global business.

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Related Topix: Apparel, Hampshire Group

Sun Jul 13, 2014

Silicon Alley Insider

The World's Biggest Jeans-Maker Is Having An Identity Crisis

Protesters catch clothing thrown out of a clothing store by their colleagues during a general strike in central Barcelona September 29, 2010.

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Related Topix: Celebrities, Pop/Rock, Bruce Springsteen, Apparel, California

Thu Jul 10, 2014

The Economist

Levi Strauss: The Boss and the yogi

LEVI'S, the oldest and most popular brand of jeans, has seen better days, such as when Bruce Springsteen wore a pair on the cover of his 1984 album, "Born in the USA".

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Related Topix: Apparel, Celebrities, Pop/Rock, Bruce Springsteen, Fitness, Yoga, California

Wed Jul 09, 2014

SFGate

Richest Bay Area families

Doug Shorenstein of the Shorenstein Company in the Shorenstein offices on the top floors of the Bank of America Building.

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Related Topix: Apparel, San Francisco County, CA, San Francisco, CA, August, CA, HP, Computers

Tue Jul 08, 2014

EETimes

RichQ True, the cloth was a European invention, but the pants we now...

True, the cloth was a European invention, but the pants we now call "jeans" were the creation of Levi Strauss during the California gold rush, when he created clothing using the tough "jeans" cloth.

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Related Topix: Science / Technology, Inventions, Apparel

Mon Jul 07, 2014

Hispanic Business

Hispanic Chamber CEO Wants to Deliver Value

When the Hispanic Chamber of Commerce of East Tennessee received a $10,000 grant this year, CEO Rosa Mar shared it with two other organizations: HoLa Knoxville and Centro Hispano de East Tennessee.

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Related Topix: Knoxville, TN, Apparel

NJ.com

Hottest Ever

Global warming or not, it is July and it is hot. July, 1995 will stand in my memory as the hottest ever.

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Related Topix: Apparel

Fri Jul 04, 2014

WSTM-TV Syracuse

Survey shows the most patriotic brands: Do you agree?

As millions across the US celebrate the Fourth of July, a new survey is identifying what Americans perceive as the most patriotic brands.

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Related Topix: Apparel

The Motley Fool

Do America's 3 Most Patriotic Brands Surprise You?

Today is a day of celebrations, barbeques, and fireworks. But, it's also a day of remembering those who've fought for, defended, and established this country, both in the past and in the present.

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Related Topix: Beverages, CocaCola, Life, Holidays, Christmas, Apparel

Wed Jul 02, 2014

WHAS11

Louisville Slugger featured as most 'American Brand' in new survey

LOUISVILLE, Ky. Louisville Slugger has been named as one of the most American Brands, according to a new survey.

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Related Topix: Louisville, KY, Apparel, Beverages, CocaCola

Mobile Marketer

Levi's mobile-focused film jump-starts new engagement platform, brand reintroduction

Apparel brand Levi Strauss and Co.' s new 'Live in Levi's' campaign reflects a new direction for the brand, with mobile driving brand awareness and laying the groundwork for a new platform encouraging self-expression.

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Related Topix: Apparel, Marketing

Tue Jul 01, 2014

MediaPost

Levi's Bares Brand Soul In New Campaign

In an effort to perk up flagging sales, Levi Strauss & Co. is rolling out "Live in Levi's," a new global marketing campaign its says represents "an optimistic new direction" for the 141-year old brand.

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Related Topix: Apparel, Marketing

Mon Jun 30, 2014

WebWire

Levi Strauss & Co. to Webcast Second Quarter 2014 Earnings Conference Call

Levi Strauss & Co. will host a conference call to discuss the company's financial results for the second quarter ended May 25, 2014.

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Related Topix: Apparel

WSJ Media and Advertising

Jeep Tops List of Most Patriotic Brands in U.S.

Cars, denim jeans and soda are iconic American products and new research shows brands in those categories are also considered to be the most patriotic.

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Related Topix: Beverages, Coca-Cola Bottling Co., Apparel, CocaCola, Advertising

Thu Jun 26, 2014

The Jewish News Weekly

Historically Jewish club set to sell building

Founded 150 years ago by Levi Strauss and others as a Jewish men's club, the Concordia-Argonaut Club in San Francisco is close to selling a building it has occupied for more than a century, sources have told J. Club president Patricia Rosenberg said this week that she couldn't comment on a potential sale.

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Related Topix: Apparel, San Francisco County, CA, San Francisco, CA

Mon Jun 23, 2014

San Fernando Business Journal

Talon, Levi Strauss Partner on Dockers

Talon International Inc. announced on Monday it is partnering with Levi Strauss & Co., which will use an advanced Talon waistband for its Dockers pants.

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Related Topix: Apparel, San Francisco County, CA, San Francisco, CA

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