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Levi Strauss News

News on Levi Strauss continually updated from thousands of sources around the net.

9 hrs ago | Examiner.com

Get Kmart's back to class looks that make the cut

Get Kmart's back to class looks that make the cut at the best prices possible. Through Saturday, August 23, all jeans are on sale, all backpacks, messengers and slings are on sale and all kids' footwear is on sale.

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Madden 15 Gameplay! (So Much Rage!!)

This Is The Craziest, Most Acrobatic Motorcycle Accident You'll Ever See

Watch A Tortoise Chase Down A Remote-Controlled Truck With ALL ITS MIGHT

This Cover of 'Girls Just Wanna Have Fun' is Hauntingly Beautiful

Fri Aug 15, 2014

Stylelist

Is denim going out of style?

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Tue Aug 12, 2014

Silicon Alley Insider

How Levi's Helped Define 'Business Casual' In America With A 1992 Ad Campaign

If you're wearing khakis or jeans instead of a suit in an office right now, you have clothing giant Levi Strauss & Co.

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SILive.com

Jeans feeling the blues as sales decline, report says

With domestic sales dropping 6 percent last year, some manufacturers, like VF Corp. -- the maker of Wrangler and Lee brand jeans -- are trying to come up with other ways to market denim, NBC News reported.

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Related Topix: Apparel, VF

Wed Jul 23, 2014

MediaPost

Levi's Uses Beacon Billboards to ...

Apparel brand Levi Strauss and Co.' s Live in Levi's brand reintroduction campaign has combined its efforts with the use of iBeacon-enabled billboards, prompting customers with an offer and driving them into nearby stores.

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Related Topix: Apparel

Tue Jul 22, 2014

Mobile Marketer

Levi's taps iBeacons to rejuvenate brand and reel in shoppers

Apparel brand Levi Strauss and Co.' s Live in Levi's brand reintroduction campaign has combined its efforts with the use of iBeacon-enabled billboards, prompting IBeacons have been more prevalently used as a method of targeted and relative advertising, catching the shopper at just the right time while they are near a store.

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Related Topix: Apparel, Marketing

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