May 7, 2013
KnowledgeTree Mobile Offers Targeted Content to Close Sales
Continuing the development of its sales lifecycle management, KnowledgeTree has announced the release of KnowledgeTree for Mobile that enables users to access collateral information around sales prospects from their mobile.
Are Marketers Selling Salespeople Short?
Marketers are doing yeoman's work in providing salespeople with actionable content to help them move the sales effort forward.
Local Tech Wire
Technology jobs are focus of Durham 'reverse job fair'
The job fair routine has job seekers pitch themselves to companies. But on April 18, companies will do the pitching.
How Oakland A's-Style MoneyBall Can Improve Your Marketing Collateral Content
Brad Pitt would love this! Just like Brad did in the movie Moneyball, KnowledgeTree says it's time to start taking a different approach to sales and marketing content.
Pitch works better if you have product
Last week, while waiting to board a plane to the On Deck Sports and Technology Conference in New York, I was still making tweaks to the product that Automated Insights was about to launch in front of investors, media and potential customers.