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Forrester Research News

News on Forrester Research (Ticker: FORR) continually updated from thousands of sources around the net.

17 min ago | MediaPost

Forrester Releases Email Marketin...

Forrester Research has released its email marketing vendor report, in which the research company analyzed nine enterprise-class email vendors.

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Related Topix: Forrester Research, Advertising

9 hrs ago | AdExchanger.com

Forrester And Shop.org Study: Attribution Still Confounds Retailers

Complex attribution remains a work in progress for retailers, and most still rely on last-click attribution models, according to Forrester Research and Shop.org's State of Retailing Online 2014 study.

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Related Topix: Forrester Research, Advertising, Marketing, Emerging Technology, Search Engines

Tue Jul 22, 2014

Internet Retailer

Paid search pays off in a bigger way for online retailers

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Marketing, Mobile Marketing, Internet, Science / Technology, Forrester Research, Advertising, Emerging Technology, Search Engines

Mon Jul 21, 2014

InfoWorld

APIs & MBaaS: How to Extend Your Enterprise Architecture for a Mobile World | White Paper

"Mobile," as Forrester Research observes, "is pushing aging web architectures to the brink."

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Related Topix: Forrester Research, Advertising

Freshnews

Report: Independent Research Firm Names IBM a Leader in Big Data Streaming Analytics

IBM today announced that Forrester Research has recognized IBM as a leader in Big Data Streaming Analytics, noting that IBM scored highest on performance and scalability.

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Related Topix: Forrester Research, Advertising

American Banker

Skeptics Question Value of Apple-IBM Deal for Banks

A deal struck by IBM and Apple last week to create business apps for iPhones and iPads makes sense on paper, but some industry observers are having trouble seeing value in the deal for the banking industry.

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Related Topix: Apple, Startups, Google, Forrester Research, Advertising, CIO News, Harvard, IL

Sys-Con Media

Forrester Research To Broadcast Its Second-Quarter Earnings Conference Call

Forrester Research, Inc. will broadcast its second-quarter conference call at 4:30 p.m. Eastern time on Wednesday, July 30, 2014.

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Related Topix: Forrester Research, Advertising

Customer Interaction Solutions

Mu Sigma Bolsters Its Go-to-Market Efforts by Attracting Senior Talent

In his role, Tom is responsible for external and employee communications, including developing a global marketing strategy, creating brand awareness based on Mu Sigma's thought leadership, and ensuring that employees and client engagements alike reflect the company's unique values and belief system.

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Related Topix: Marketing, Forrester Research, Advertising

Sun Jul 20, 2014

Business Times

Cloud security a big concern for firms

There is a sense that applications and data stored in the public cloud are not as secure as when they are stored in a company's own servers, reports AMIT ROY CHOUDHURY RECENT data from a number of research agencies show that cloud computing has become an integral part of the IT roadmap across almost all industry verticals.

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Related Topix: Forrester Research, Advertising, CIO News

Sat Jul 19, 2014

Bangkok Post

Amazon launches unlimited e-book...

US online giant Amazon unveiled a Netflix-style subscription plan for unlimited access to e-books, a move which could shake up the world of publishing.

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Related Topix: Amazon

Fri Jul 18, 2014

SFGate

Bizagi BPMS recognized in new analysis of low-code platform providers

Forrester Research, Inc. has recognized Bizagi in an influential report on low-code platforms.

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Related Topix: Forrester Research, Advertising, Business News

CMSWire

News Bites: Content for Marketing, Product Idea Tester, More

This week: Forrester on content, AvePoint's content integration with Box, a product idea tester for consumer packaged goods and a report on mobile ads.

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Related Topix: Forrester Research, Advertising, Marketing

Thu Jul 17, 2014

InfoWorld

Achieve an astounding return on investment with Toad for Oracle

Web browser or Office suite? Microsoft's and Google's office productivity and collaboration clouds pit rich and complex against simple and lean more This technical white paper demonstrates how to use Big Data security analytics techniques to detect advanced persistent threat cyber attacks, and it shows how HP ArcSight applies these techniques to ... (more)

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Related Topix: Forrester Research, Advertising

Health Data Management

HealthPartners Expands Online Clinics to More States

The exclusive agreement will result in a new class of more than 100 industry-specific enterprise solutions, including native apps developed from the ground up for banking, healthcare, insurance and other markets.

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Related Topix: Apple, Startups, iPhone, Forrester Research, Advertising

Wed Jul 16, 2014

International Business Times

China's WeChat App Scripts Plan to Become Ad Hub

The new trend of popular messaging apps trying to position themselves as advertising platforms is catching up.

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Related Topix: Forrester Research, Advertising, Marketing

Sys-Con Media

Identity Relationship Management Visionary and Thought Leader Eve Maler Joins ForgeRock

She will report directly to Founder and Chief Technology Officer Lasse Andresen.

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Related Topix: Forrester Research, Advertising

Tue Jul 15, 2014

Internet Retailer

Online B2B sellers spend on cross-selling and imaging technology

After learning that good pictures and product recommendations boost conversion rates and sales, B2B companies are spending more on them, Forrester Research finds.

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Related Topix: Forrester Research, Advertising, Internet, Science / Technology

ComputerWorld

Apple's 'brilliant' IBM deal means instant enterprise cred

Tuesday's deal between Apple and IBM was "brilliant," one analyst said, while others called it a huge win for the former, which now gets into the enterprise through the front door rather than having to sneak in through the back.

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Related Topix: Apple, Startups, Forrester Research, Advertising, iPhone

VentureBeat

'Dual-persona' devices juggle business/personal use, bring balance to BYOD

Check out this article! http://venturebeat.com/2014/07/15/dual-persona-devices-juggle-businesspersonal-use-bring-balance-to-byod/ With the availability of dual-persona solutions, organizations finally have a bring your own device management option that helps satisfy the critical security concerns of CIOs while supporting growth strategies for CEOs ... (more)

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Related Topix: CIO News, Forrester Research, Advertising

GlobeSt.com

Tide of E-Commerce Lifts All Industrial

Going away this summer? Stay informed with GlobeSt.com's National AM Alert. Don't miss any of the latest transactions and be aware of industry activities even if you're out of the office.

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Related Topix: Internet, Science / Technology, Real Estate, Prologis, AMB Property, Forrester Research, Advertising, McKinsey & Company

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