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Forrester Research News

News on Forrester Research (Ticker: FORR) continually updated from thousands of sources around the net.

1 hr ago | Seeking Alpha

Forrester Research's (FORR) CEO George Colony on Q2 2014 Results - Earnings Call Transcript

Good afternoon. Thank you for joining today's call. With me today are George Colony, Forrester's Chairman of the Board and CEO; Michael Morhardt, Forrester's Chief Sales Officer; and Mike Doyle, Forrester's Chief Financial Officer.

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Related Topix: Forrester Research, Advertising, Sales

1 hr ago | AmericanBankingNews.com

Forrester Research Inc. (FORR) Announces Quarterly Dividend of $0.16

Forrester Research declared a quarterly dividend on Wednesday, July 30th, American Banking and Market News reports.

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Related Topix: Forrester Research, Advertising

11 hrs ago | Clickz

Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

Growth in cross-channel sales means it's important for retailers to cater to consumers' in-store behavior, so as not to alienate an increasingly mobile-savvy base.

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Related Topix: Forrester Research, Advertising, Sales, Marketing

16 hrs ago | ComputerWorld

Amazon investing $2 billion more in India as online retail booms

The online retailer has been expanding in India, and earlier this week said it was setting up five new fulfillment centers in the country, which will double its total storage capacity to over half a million square feet .

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Related Topix: Forrester Research, Advertising

Tue Jul 29, 2014

Sys-Con Media

How-To: 7 Benefits of Voucher Codes

Well, it's easy to find they're flourishing. For example, if you search to see if Forrester Research has looked into the subject, not only do you find reports that confirm voucher code popularity, you also find some voucher codes to save you $405 on an upcoming Forrester event.

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Related Topix: Forrester Research, Advertising

Response

Paid Search No. 1 Way to Gain Customers

CAMBRIDGE, Mass. Paid search marketing remains the top digital tactic to get customers but attribution modeling makes it far from perfect, says a report from Shop.org and Forrester Research.

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Related Topix: Forrester Research, Advertising, Emerging Technology, Search Engines

Retailwire.com

Who should decide mobile marketing's budget?

According to a recent survey from Forrester Research, part of the holdup around investing in mobile marketing is the fact that the e-commerce department in many cases directs the area's marketing spend.

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Related Topix: Marketing, Mobile Marketing, Forrester Research, Advertising, Science / Technology, Internet

Mon Jul 28, 2014

MediaPost

71% of Email Marketers Use Respon...

Seventy-one percent of marketers are using responsive design to optimize their emails for mobile devices, according to a new report from Forrester Research.

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Related Topix: Forrester Research, Advertising

NewsFactor

Samsung Postpones Tizen Phone

A key sign of whether interest is developing for a platform is the level of interest by third-party developers.

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Related Topix: Forrester Research, Advertising

Sat Jul 26, 2014

Medical News

Xybion to host first annual Global User Group Conference in Philadelphia, Pennsylvania

Xybion Corporation, the leading provider of software, services and consulting for global corporations operating in highly regulated industries, announced today that the company will host its first annual Global User Group Conference, Xybion International Exchange, on October 21-23, 2014 in historic Philadelphia, Pennsylvania at the Sheraton Society ... (more)

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Related Topix: Forrester Research, Advertising, Health

Fri Jul 25, 2014

Sys-Con Media

Why the Network Is Critical to Cloud Success

It's certainly no secret that cloud solutions have become an important and increasingly necessary part of how companies do business today.

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Insurance Networking

Mobile Now Mission Critical

Mobile services can help insurers increase revenues, decrease loss expenses and reduce risk, according to 'Make The Business Case For Mobile Insurance,' a white paper by Ellen Carney at Forrester Research.

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Related Topix: Forrester Research, Advertising

Adweek

Starbucks Looks to Share Its App Payment System With Other Retailers

Starbucks CEO Howard Schultz revealed that his company had amassed nearly 12 million active monthly mobile users in the U.S. and Canada during the brand's third-quarter earnings call on Thursday.

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Related Topix: Restaurant Management, Starbucks, Forrester Research, Advertising

Thu Jul 24, 2014

Reuters

Amazon loss much more than feared

Shares of Amazon slipped after hours, following the online retail giant's quarterly results, which showed a bigger-than-expected loss of $0.27 a share, while sales jumped 23 percent to $19.3 billion, as expected.

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Related Topix: Forrester Research, Advertising

Search Engine Watch

85% of Retailers Say Paid Search is Most Effective Acquisition Channel

A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said paid search was the most effective customer acquisition tactic.

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Related Topix: Forrester Research, Advertising, Marketing, Startups, Facebook, Social Software, Search Engines

Wed Jul 23, 2014

MediaPost

Forrester Releases Email Marketin...

Forrester Research has released its email marketing vendor report, in which the research company analyzed nine enterprise-class email vendors.

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AdExchanger.com

Forrester And Shop.org Study: Attribution Still Confounds Retailers

Complex attribution remains a work in progress for retailers, and most still rely on last-click attribution models, according to Forrester Research and Shop.org's State of Retailing Online 2014 study.

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Related Topix: Forrester Research, Advertising, Marketing, Emerging Technology, Search Engines

Tue Jul 22, 2014

Internet Retailer

Paid search pays off in a bigger way for online retailers

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Marketing, Mobile Marketing, Internet, Science / Technology, Forrester Research, Advertising, Emerging Technology, Search Engines

Mon Jul 21, 2014

InfoWorld

APIs & MBaaS: How to Extend Your Enterprise Architecture for a Mobile World | White Paper

"Mobile," as Forrester Research observes, "is pushing aging web architectures to the brink."

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Freshnews

Report: Independent Research Firm Names IBM a Leader in Big Data Streaming Analytics

IBM today announced that Forrester Research has recognized IBM as a leader in Big Data Streaming Analytics, noting that IBM scored highest on performance and scalability.

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