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Forrester Research News

News on Forrester Research (Ticker: FORR) continually updated from thousands of sources around the net.

43 min ago | Sys-Con Media

TIBCO Named a Leader in Big Data Streaming Analytics Platforms Report

The technology is being used increasingly as new sources of data become common, such as streaming sensor data from the IoT TIBCO Software Inc. has announced that TIBCO StreamBaseA , the company's streaming data analytics platform, has been recognized as a leader in The Forrester Wavea : Big Data Streaming Analytics Platforms, Q3 2014 from Forrester ... (more)

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Related Topix: Startups, Tibco Software, Advertising, TIBCO Software

Wed Jul 23, 2014

Sys-Con Media

StrongView Named a Leader in Email Marketing by Independent Research Firm

StrongView, a leading provider of contextual email marketing solutions for enterprises, today announced that it was named a leader in the Forrester Research, Inc. July 2014 report, " The Forrester Wavea Email Marketing Vendors, Q3 2014 ."

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Related Topix: Marketing, Advertising

AdExchanger.com

Forrester And Shop.org Study: Attribution Still Confounds Retailers

Complex attribution remains a work in progress for retailers, and most still rely on last-click attribution models, according to Forrester Research and Shop.org's State of Retailing Online 2014 study.

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Related Topix: Advertising, Forrester Research, Marketing, Emerging Technology, Search Engines

Tue Jul 22, 2014

Freshnews

Qubit Reports 282 Percent Year on Year Global Client Growth Fueled by Marquee U.S. Brands

Major U.S. retailers are leveraging Qubit, a digital experience management platform provider, to bolster personalization, marketing intelligence and conversion rates across eCommerce channels.

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Related Topix: Marketing, Advertising

Retailing Today

Paid search rules retailers' digital outreach efforts

The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers' digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.

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Related Topix: Marketing, Advertising, Emerging Technology, Search Engines, Startups, Facebook

Internet Retailer

Many B2B buyers prefer the web for researching and purchasing

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Marketing, Mobile Marketing, Internet, Science / Technology, Advertising

InfoWorld

The Forrester Wave for Big Data Hadoop Solutions

Web browser or Office suite? Microsoft's and Google's office productivity and collaboration clouds pit rich and complex against simple and lean more Download this case study to learn about how Smartling's cloud-based solution will simplify and accelerate your translation projects will enable your business to reach new markets quickly.

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Related Topix: Advertising

The Washington Post

China's Xiaomi Targets India in Push for 100 Million Phones

In just four years, Xiaomi Corp. has evolved from startup to outselling Apple Inc. in China by offering inexpensive devices packed with high-end features.

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Related Topix: Apple, Startups, Flipkart, CPU, Science / Technology, Advertising, World News, India, Internet

ComputerWorld

Whatever happened to Green IT?

Remember when "green computing" was all the rage? Companies competed for green awards , virtualized their data centers, set up e-waste committees, launched double-sided printing initiatives and activated power management features on PCs.

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Related Topix: Environmental Law, Law, Advertising, CIO News

Mon Jul 21, 2014

InfoWorld

APIs & MBaaS: How to Extend Your Enterprise Architecture for a Mobile World | White Paper

"Mobile," as Forrester Research observes, "is pushing aging web architectures to the brink."

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Related Topix: Forrester Research, Advertising

Sys-Con Media

Forrester Research To Broadcast Its Second-Quarter Earnings Conference Call

Forrester Research, Inc. will broadcast its second-quarter conference call at 4:30 p.m. Eastern time on Wednesday, July 30, 2014.

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Related Topix: Advertising, Forrester Research

American Banker

Skeptics Question Value of Apple-IBM Deal for Banks

A deal struck by IBM and Apple last week to create business apps for iPhones and iPads makes sense on paper, but some industry observers are having trouble seeing value in the deal for the banking industry.

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Related Topix: Apple, Startups, Google, Forrester Research, Advertising, CIO News, Harvard, IL

Seeking Alpha

Facebook: Save Feature Could Mean Sustained Engagement Rates

Heading into earnings, Facebook should get a boost in engagement from the World Cup, and may sustain that heightened level with the new save initiative.

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Related Topix: Social Software, Startups, Facebook, Advertising, Google

Mashable

How Nestle Rolls With Facebook's Algorithm Changes

In preparation for the upcoming Mashies awards, we are running a series of articles looking at the changing face of marketing.

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Related Topix: Startups, Facebook, Social Software, Marketing, Advertising

Customer Interaction Solutions

Mu Sigma Bolsters Its Go-to-Market Efforts by Attracting Senior Talent

In his role, Tom is responsible for external and employee communications, including developing a global marketing strategy, creating brand awareness based on Mu Sigma's thought leadership, and ensuring that employees and client engagements alike reflect the company's unique values and belief system.

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Related Topix: Marketing, Advertising, Forrester Research

Sys-Con Media

SAS a Strong Performer in Data Governance Tools According to Independent Research Firm

SAS is a "Strong Performer" in " The Forrester Wavea : Data Governance Tools, Q2 2014 " from Forrester Research Inc. The new report details how well each reviewed vendor fulfills Forrester's criteria and where they sit according the data governance 2.0 journey.

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Related Topix: Advertising, Marketing

Sun Jul 20, 2014

Business Times

Cloud security a big concern for firms

There is a sense that applications and data stored in the public cloud are not as secure as when they are stored in a company's own servers, reports AMIT ROY CHOUDHURY RECENT data from a number of research agencies show that cloud computing has become an integral part of the IT roadmap across almost all industry verticals.

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Related Topix: Forrester Research, Advertising, CIO News

Fri Jul 18, 2014

Asia News Network

BEIJING: Fears mount over Microsoft job losses

Microsoft Corp's biggest workforce reduction in company history could cost China more than 1,000 jobs, analysts warned on Friday.

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Related Topix: Microsoft, Startups, Wireless, Telecom, Nokia, Advertising, Marketing, World News, China

Hispanic Business

Software AG Ranked as a Leader in the Big Data Streaming Analytics...

In this evaluation, received top scores in the Current Offering and Strategy Categories, and among the highest scores in the Market Presence Category.

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Related Topix: Advertising, Marketing

SFGate

Bizagi BPMS recognized in new analysis of low-code platform providers

Forrester Research, Inc. has recognized Bizagi in an influential report on low-code platforms.

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Related Topix: Advertising, Forrester Research, Business News

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