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Forrester Research News

News on Forrester Research (Ticker: FORR) continually updated from thousands of sources around the net.

1 hr ago | MediaPost

Your Daily Search Tips To Persona...

Revenue generated through online sales could reach $370 billion by 2017 -- up from $291 billion this year, per Forrester Research --- but many top brands don't have the skills or the technology to greet consumers with a personal, digital marketing experience. The biggest problem involves a lack of tools to analyze data to personalize emails and their content, even during a time when it has become so easy to click on a link in an email from a mobile phone and make a purchase.

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Related Topix: Forrester Research, Advertising, Marketing, Home Depot, Retail, Household Products

5 hrs ago | Sys-Con Media

Free Viralheat Webinar: Why 'Data In, Data Out' Will Revolutionize Social Marketing

OVERVIEW: It's no secret that social media has become an essential element of any business plan - whether in marketing/communication, sales, or customer service. Too often, though, social relationship platforms are not solving marketers' problems.

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Related Topix: Advertising

10 hrs ago | InsuranceTech

Technology Rising, but CIO Influence Falling?

Is CIO influence on the rise in this era of technology as the answer to everything, or is it declining because deep technical expertise just doesn't matter as much anymore? This is a quiz: Are CIOs in the insurance industry on their way up or are they on their way down? The answer is at the end of this column -- whatever you do, don't skip ahead! It's been fashionable for some time to think of IT as an egalitarian phenomenon: a great equalizer where all technologies are ubiquitous, easy to command and use, and where one need not be a technical wizard to get the most out of any technology.

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Related Topix: CIO News, Insurance, Forrester Research, Advertising

14 hrs ago | Direct Marketing News

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns. Cross-channel campaign management tools such as those offered by IBM, SAP, and RedPoint Global have come a long way in the past two years, according to a review of leading solutions by Forrester Research .

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Related Topix: Advertising, Forrester Research

18 hrs ago | M2.com

US Bank supports Apple Pay

By integrating Apple designed hardware, software and services, Apple Pay creates a unique experience that will be available to US Bank customers later this fall. Approximately 29% of all online retail sales in the United States will be transacted on smartphones and tablets by the end of 2014, according to a Forrester Research, Inc., report, "US Mobile Phone And Tablet Commerce Forecast, 2013 To 2018," May 2014.

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Related Topix: US Bancorp, Banking, Financial Services, Apple, Startups, Multistat, Advertising

Sun Sep 14, 2014

Adweek

Will Social Media Swag Boost belVita Breakfast Biscuits?

Mondelez and creative shop Droga5 are launching a Twitter campaign tomorrow for belVita breakfast biscuits called "Morning Win Swag Shop." The goal is to gain a foothold in the quick-breakfast market - a space dominated by snack and cereal bars that are made by Kellogg's and Quaker Oats.

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Related Topix: Forrester Research, Advertising

Fri Sep 12, 2014

Wireless Developer Network

Vitesse and RubyTech Fast Track Gigabit WLAN Speeds For Mobilized Enterprises

According to Forrester Research, nearly two-thirds of all data traffic will move from wired to wireless connections by 2017. BYOD and user demand in the Enterprise are driving the next wave of network upgrades to deliver on the Gigabit capabilities of 802.11ac.

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Related Topix: Semiconductors, Electronics, Vitesse Semiconductor, Forrester Research, Advertising, Wireless, Science / Technology, Wi-Fi, Emerging Technology, Marketing

Thu Sep 11, 2014

Information Technology

HP Acquires Eucalyptus to Accelerate Hybrid Cloud Adoption in the Enterprise

After the transaction closes, Eucalyptus Chief Executive Officer Marten Mickos, a respected leader in the cloud industry and a longtime advocate of open source, will join HP as senior vice president and general manager of the Cloud business, reporting to Meg Whitman, chairman, president and chief executive officer of HP. In this role, Mickos will lead the HP Cloud organization in building out the HP Helion portfolio, based on OpenStack technology.

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Related Topix: HP, Computers, Open Source Software, Science / Technology, Startups, MySQL, Advertising

Wed Sep 10, 2014

SavannahNow

Home Depot confirms breach in U.S., Canada stores

Shares of Home Depot sank before the opening bell Tuesday after confirming that its payment systems had been hacked, potentially exposing millions of shoppers who used credit and debit cards at its more than 2,000 U.S. and Canadian stores. The breach could turn out to be one of the biggest in history.

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Related Topix: Home Depot, Retail, Household Products, Advertising

Sys-Con Media

iHookup to Adapt New App Release for Apple Watch

Wearable technology is a relatively new category that is opening additional opportunities for new social connections, focusing on quick and easy to view features that help improve the experience for users on the go. James McQuivey, a consumer technology analyst for Forrester Research, reported that the Apple Watch had already accomplished one thing, even though it will not be in stores for a while.

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Related Topix: Apple, Startups, Forrester Research, Advertising, iPhone, Social Software, Facebook

Beet.TV

Forrester Report: Media Companies & Advertisers Keen on Targeting, Multi-Device Planning

As online video moves past its early growth stages, advertisers and media agencies believe it can play a key role in boosting overall advertising revenue and CPMs for their businesses, according to a Forrester study, commissioned by Videology. Video has the potential to drive the effectiveness of ads thanks in part to more data-driven ad processes, the report said.

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Related Topix: Advertising, Forrester Research, TV, Electronics, World News, Germany

Adweek

Data Drives This Digital Sales and Marketing Company in Dallas

Who Judge Graham , president; Ernie Capobianco, CEO What Digital sales and marketing company Where Dallas offices There are still some uncharted waters in the digital space, and digital sales and marketing company Sq1 wants to plunder them. "More than one client has told us, 'You guys are like pirates stealing business away from these big shops,'" said CEO Ernie Capobianco.

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Related Topix: Marketing, Forrester Research, Advertising

Wired

How Apple Pay Will Destroy the Online-Offline Shopping Divide

Apple chief exec Tim Cook says that the company's new mobile payments service , Apple Pay, "will forever change the way we buy." Certainly, you should take this with a grain of salt.

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Related Topix: Advertising, Forrester Research

InfoWorld

The Forrester Wave: Big Data Hadoop Solutions, Q1 2014

New technologies and consumer habits are driving the enterprise to examine whether or not their current security systems can support new trends and why there is a need for an improved IAM architecture. more Eliminate over-provisioning and capacity shortfalls with pro-active capacity optimization.

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Related Topix: Advertising

Tue Sep 09, 2014

WTKG-AM Grand Rapids

Confirmed Security Breach at nearly 2,000 Home Depot Stores

This Aug. 14, 2012 file photo shows a Home Depot store in Nashville, Tenn. This Aug. 14, 2012 file photo shows a Home Depot store in Nashville, Tenn.

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Related Topix: Home Depot, Retail, Household Products, Advertising

Internet Retailer

Making the case to sell to consumers as well as businesses

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more. Internet penetration by region, income, age and other factors; web browser market share; time spent on social networks; country rankings by Internet population.

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Related Topix: Marketing, Internet, Science / Technology, Mobile Marketing, Ipad, Advertising

CMSWire

Forrester Names Best in Cross-Channel Campaign Management

Forrester Research has tabbed its software leaders for cross-channel campaigns , and it isn't a spot match of rival Gartner's. Adobe, Infor, RedPoint Global and SAS Institute lead the pack for Forrester in its Wave for Cross-Channel Campaign Management for the third quarter, and IBM, Teradata and SAP are "strong performers."

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Related Topix: Advertising, Forrester Research, Zeta Interactive, Marketing

Boston.com

iPhone - the next big(ger) thing

The giant consumer electronics firm will hold a major event Tuesday and it is widely believed Apple will introduce two phones, and maybe even a smartwatch that will try to convince a skeptical public there is a use for wearable devices. On the phone front, one model will have a 4.7- inch screen, according to Frank Gillett, principal analyst at Forrester Research Inc., and the second a 5.5-inch screen, making it among the largest smartphones available.

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Related Topix: Apple, Startups, Advertising, Brownsville, TX

Sys-Con Media

Vitesse and RubyTech Fast Track Gigabit WLAN Speeds For Mobilized Enterprises

According to Forrester Research, nearly two-thirds of all data traffic will move from wired to wireless connections by 2017. BYOD and user demand in the Enterprise are driving the next wave of network upgrades to deliver on the Gigabit capabilities of 802.11ac .

Comment?

Related Topix: Semiconductors, Electronics, Vitesse Semiconductor, Forrester Research, Advertising, Wireless, Science / Technology, Wi-Fi, Emerging Technology, Marketing

Mon Sep 08, 2014

FOX Carolina

Home Depot confirms breach in US, Canada stores

Home Depot confirmed on Monday that its payment systems have been hacked in a data breach that could affect millions of shoppers who used credit and debit cards at its more than 2,000 U.S. and Canadian stores. The breach could turn out to be one of the biggest in history.

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Related Topix: Home Depot, Retail, Household Products, Advertising

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