Forrester Research News
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StrongView, a leading provider of contextual email marketing solutions for enterprises, today announced that it was named a leader in the Forrester Research, Inc. July 2014 report, " The Forrester Wavea Email Marketing Vendors, Q3 2014 ."
Major U.S. retailers are leveraging Qubit, a digital experience management platform provider, to bolster personalization, marketing intelligence and conversion rates across eCommerce channels.
The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers' digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.
Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.
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In just four years, Xiaomi Corp. has evolved from startup to outselling Apple Inc. in China by offering inexpensive devices packed with high-end features.
"Mobile," as Forrester Research observes, "is pushing aging web architectures to the brink."
Forrester Research, Inc. will broadcast its second-quarter conference call at 4:30 p.m. Eastern time on Wednesday, July 30, 2014.
A deal struck by IBM and Apple last week to create business apps for iPhones and iPads makes sense on paper, but some industry observers are having trouble seeing value in the deal for the banking industry.
Heading into earnings, Facebook should get a boost in engagement from the World Cup, and may sustain that heightened level with the new save initiative.
In preparation for the upcoming Mashies awards, we are running a series of articles looking at the changing face of marketing.
In his role, Tom is responsible for external and employee communications, including developing a global marketing strategy, creating brand awareness based on Mu Sigma's thought leadership, and ensuring that employees and client engagements alike reflect the company's unique values and belief system.
Microsoft Corp's biggest workforce reduction in company history could cost China more than 1,000 jobs, analysts warned on Friday.
In this evaluation, received top scores in the Current Offering and Strategy Categories, and among the highest scores in the Market Presence Category.
Updated: Thu Jul 24, 2014 08:01 am
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