Forrester Research News
News on Forrester Research (Ticker: FORR) continually updated from thousands of sources around the net.
2 hrs ago | AdExchanger.com
Facebook's unveiling last week of a mobile feature called Nearby Friends, through which it might enable location-targeted ads, places the company in a highly competitive segment of tech vendors offering similar products.
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7 hrs ago | Market Wire
Leader in the pet care and lifestyle market brings cloud-based social customer care to the contact center with Aspect Social Aspect Software , a leading provider of fully-integrated customer interaction management , workforce optimization , back-office solutions, and award-winning cloud solutions , today announced PetSafe , an industry brand leader ... (more)
11 hrs ago | Internet Retailer
Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.
15 hrs ago | Digital Post Production
Scheduled for , the 45-minute live webinar followed by a live Q&A will highlight best practices for using webinars to improve both the quality and quantity of sales leads.
20 hrs ago | CMSWire
We've all heard many, many, many times that marketing is changing. After a while, it's like hearing the Earth is turning.
Blue Cross/Blue Shield of Kansas City added customer engagement software to answer members' questions without hiring more call center staff.
Get the essentials about agile testing and service virtualization from several different perspectives - get an analyst's take from Diego Lo Giudice of Forrester Research on how to remove agile testing bottlenecks and ways to calculate your potential return on investment for Service Virtualization.
Online content helps businesses and brands achieve business objectives. Until relatively recently, that content was centered around websites.
Verastem CEO Robert Forrester says the company's planned move to Needham from its current headquarters in Cambridge has as much to do with the changing nature of the company as with cheaper rent.
Google did little during its first-quarter earnings report to shush critics who say its Enterprise unit is a second-class citizen in its kingdom.
JLL has been named exclusive leasing agent for the 820,000-square-foot Cambridge Discovery Park being developed by The Bulfinch Cos.
Kenshoo , the global leader in predictive media optimization, today announced it will go to market with IBM to deliver search marketing campaign management solutions to clients, such as Bizgnition.
In Q1 2014, as a testament to its superior product development services that have been widely recognized by the industry, Pactera was the only Forrester identified eleven software PDS vendors worldwide based on the revenue size of their PDS business and ratio of total earnings.
Organizations that advertise in mobile using a comprehensive mobile-first strategy rather than waiting on flashy technology to do the trick will win, according to new research by Forrester.
Just hours before Google announced a US$1.6 billion acquisition of YouTube on Monday , both companies separately revealed agreements with major music labels for offering music videos on their respective sites.