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Forrester Research

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Forrester Research News

News on Forrester Research continually updated from thousands of sources around the net.

13 hrs ago | CIO

Forrester Report Names Four Leading Vendors in ECM Space

Independent Forrester Research recently identified four leading vendors in the enterprise content management space which are responsive to the requirements of today's enterprises." Traditional players EMC, IBM, Oracle and Open Text continue to take the lead in the ECM space based on the latest study by Forrester.

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Related Topix: Advertising, Knowledge Management

Wed Dec 09, 2009

MediaPost Publications

Forrester: Few Brands Make Just One Stop For Interactive Shops

Despite the appeal of one agency handling all of a brand's digital duties, an increasingly complex and specialized marketplace requires that marketers tap multiple agencies to execute their interactive strategies.

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Related Topix: Advertising, Marketing

Tue Dec 08, 2009

ITWorld Canada

CIOs should embrace consumer tools, Forrester says

The flood of consumer devices and online collaboration tools is just one of the three key technology trends that Forrester Research says CIOs need to support.

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Related Topix: CIO News, Advertising, Cloud Computing, Science / Technology

Adweek

'Great Race' Between Traditional, Digital Shops

Just 23% believe their traditional shops are capable of executing interactive marketing, Forrester says Dec 8, 2009 - Brian Morrissey Clients generally distrust their traditional agencies when it comes to digital, but they're still wary of handing over the keys to overall brand strategy to the Web specialists, according to a new survey of ...

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Related Topix: Advertising, Marketing

Mon Dec 07, 2009

Tekrati Weblog

Forrester Acquires Strategic Oxygen Business From Monitor Group

Forrester Research, Inc. has acquired the Strategic Oxygen business from Monitor.

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Related Topix: Advertising, Marketing

Sun Dec 06, 2009

CMSWire

Using Emotional Experience Design to Engage Customers on Your Website

Ron Rogowski and his team of researchers at Forrester Research, look at what they call emotional experience design and how it affects the way it can create online experiences that "deeply engage customers" in a new report called Emotional Experience Design, In the book Emotional Design: Why We Love Everyday Things , author Donald A. Norman, ...

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Related Topix: Advertising, Web Design, Arts, Marketing, Internet, Science / Technology

Sat Dec 05, 2009

Star Phoenix

Tiger hits wood, and iron

Canadians loomed large on the social web this week. For starters, the Vancouver Sun's @gillianshaw reported that "Canadians are the social networking ninjas of the world" based on findings from a recent Forrester Research survey.

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Related Topix: North America, Canada, World News, Social Software, Advertising, Public Relations, Stephen Harper,

Paid Content

Which Companies Will Win The Battle For The E-Book Consumer?

We've been writing a lot about e-reader devices, but let's focus on the content for a moment.

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Related Topix: Amazon, Retail, Barnes and Noble, Music Players, Computers, Laptops/Notebooks, Advertising

Fri Dec 04, 2009

Canada.com

Canadians top social networkers: study

A Forrester Research report released Thursday showed four out of five online Canadians use social media and almost 57 per cent participate in social networks at least once a month, making them the most active social networkers of any market regularly surveyed by Forrester.

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Related Topix: North America, Canada, World News, Advertising, Social Software

Thu Dec 03, 2009

ITWeb

SAS rated tops

The company was named a 'leader' in business performance solutions by Forrester Research.

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Related Topix: Advertising

Wed Dec 02, 2009

DM News

Forrester buys Strategic Oxygen from Monitor

Forrester Research announced December 2 that it has acquired Monitor Group's Strategic Oxygen .

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Related Topix: Advertising, Marketing

Customer Interaction Solutions

Forrester: Security Concerns Hinder Cloud Computing Adoption

Concerns about the security of cloud computing environments top the list of reasons for firms not being interested in the pay-per-use hosting model of virtual servers, according to the latest Enterprise And SMB Hardware Survey, North America And Europe, Q3 2009, by Forrester Research , Inc.

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Related Topix: Advertising, Science / Technology, Cloud Computing, Privacy

Tue Dec 01, 2009

InformationWeek

Barnes & Noble Struggles To Fill Nook Demand

Barnes and Noble is scrambling to meet demand for the Nook, the bookseller's electronic book reader that compete's with Amazon's popular Kindle.

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Related Topix: Retail, Barnes and Noble, Advertising

Mon Nov 30, 2009

InformationWeek

Amazon Boasts Record Kindle Sales

Amazon on Monday said November has been the best sales month ever for the Kindle, but the online retailer did not release figures to support the claim.

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Related Topix: Advertising

Sat Nov 28, 2009

Read/Write Web

Online Retail Thriving: 8% Growth Expected This Holiday Season

Yesterday we reviewed the past decade in online retailing . Today we look at some forward-looking statistics about e-commerce. In particular we analyze the upcoming holiday season and how online retailers can expect to fare.

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Related Topix: Science / Technology, Internet, Advertising

Thu Nov 26, 2009

Clover Herald

Holiday Web shopping looks brighter than last year

Online retailers hope the convenience of the Web, plus discounts and deals, spur still-nervous shoppers to spend more online this holiday season - even as traditional retailers brace for mediocre sales.

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Related Topix: Internet, Science / Technology, Advertising, eBay, Startups

ITWorld Canada

Nortel now 'finished' with GSM sale: Forrester

Ericsson and Kapsch AG have agreed to buy GSM wireless assets from financially-troubled Nortel.

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Related Topix: Nortel Network, Telecom, Advertising, Basking Ridge, NJ

Wed Nov 25, 2009

Fox News

Kindle PDF Support Broadens Appeal for Businesses

Amazon has led the way in driving acceptance of ebook reader devices with its Kindle, but now the market has gotten crowded.

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Related Topix: Advertising, Marketing, Business News

Tue Nov 24, 2009

TechTarget

Outsourcing IT application management on rise for 2010; here's why

Fewer organizations expect to outsource IT application development in the coming year, due to concerns about cost and time overruns and a wish to keep initial application work in-house, according to recent research.

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Related Topix: Outsourcing, Telecom, CIO News, Advertising

Customer Interaction Solutions

Independent research firm cites Fujitsu as a Strong Performer in its Oracle Services Providers report

London, -- Fujitsu was among the select group of companies that Forrester invited to participate in its recent independent report, "The Forrester Wave: Oracle Services Providers, Q4 2009", Forrester Research, Inc., October 2009.

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Related Topix: Computers, Advertising

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