Forrester Research News
News on Forrester Research (Ticker: FORR) continually updated from thousands of sources around the net.
1 hr ago | MediaPost
Revenue generated through online sales could reach $370 billion by 2017 -- up from $291 billion this year, per Forrester Research --- but many top brands don't have the skills or the technology to greet consumers with a personal, digital marketing experience. The biggest problem involves a lack of tools to analyze data to personalize emails and their content, even during a time when it has become so easy to click on a link in an email from a mobile phone and make a purchase.
5 hrs ago | Sys-Con Media
OVERVIEW: It's no secret that social media has become an essential element of any business plan - whether in marketing/communication, sales, or customer service. Too often, though, social relationship platforms are not solving marketers' problems.
10 hrs ago | InsuranceTech
Is CIO influence on the rise in this era of technology as the answer to everything, or is it declining because deep technical expertise just doesn't matter as much anymore? This is a quiz: Are CIOs in the insurance industry on their way up or are they on their way down? The answer is at the end of this column -- whatever you do, don't skip ahead! It's been fashionable for some time to think of IT as an egalitarian phenomenon: a great equalizer where all technologies are ubiquitous, easy to command and use, and where one need not be a technical wizard to get the most out of any technology.
14 hrs ago | Direct Marketing News
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns. Cross-channel campaign management tools such as those offered by IBM, SAP, and RedPoint Global have come a long way in the past two years, according to a review of leading solutions by Forrester Research .
Shares of Home Depot sank before the opening bell Tuesday after confirming that its payment systems had been hacked, potentially exposing millions of shoppers who used credit and debit cards at its more than 2,000 U.S. and Canadian stores. The breach could turn out to be one of the biggest in history.
Wearable technology is a relatively new category that is opening additional opportunities for new social connections, focusing on quick and easy to view features that help improve the experience for users on the go. James McQuivey, a consumer technology analyst for Forrester Research, reported that the Apple Watch had already accomplished one thing, even though it will not be in stores for a while.
As online video moves past its early growth stages, advertisers and media agencies believe it can play a key role in boosting overall advertising revenue and CPMs for their businesses, according to a Forrester study, commissioned by Videology. Video has the potential to drive the effectiveness of ads thanks in part to more data-driven ad processes, the report said.
Who Judge Graham , president; Ernie Capobianco, CEO What Digital sales and marketing company Where Dallas offices There are still some uncharted waters in the digital space, and digital sales and marketing company Sq1 wants to plunder them. "More than one client has told us, 'You guys are like pirates stealing business away from these big shops,'" said CEO Ernie Capobianco.
Apple chief exec Tim Cook says that the company's new mobile payments service , Apple Pay, "will forever change the way we buy." Certainly, you should take this with a grain of salt.
This Aug. 14, 2012 file photo shows a Home Depot store in Nashville, Tenn. This Aug. 14, 2012 file photo shows a Home Depot store in Nashville, Tenn.
Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more. Internet penetration by region, income, age and other factors; web browser market share; time spent on social networks; country rankings by Internet population.
Forrester Research has tabbed its software leaders for cross-channel campaigns , and it isn't a spot match of rival Gartner's. Adobe, Infor, RedPoint Global and SAS Institute lead the pack for Forrester in its Wave for Cross-Channel Campaign Management for the third quarter, and IBM, Teradata and SAP are "strong performers."
The giant consumer electronics firm will hold a major event Tuesday and it is widely believed Apple will introduce two phones, and maybe even a smartwatch that will try to convince a skeptical public there is a use for wearable devices. On the phone front, one model will have a 4.7- inch screen, according to Frank Gillett, principal analyst at Forrester Research Inc., and the second a 5.5-inch screen, making it among the largest smartphones available.
Updated: Mon Sep 15, 2014 05:58 pm
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