Fortune buys Effen Vodka

Full story: ChicagoBusiness.com Breaking News

(Reuters) a " Fortune Brands Inc. said on Tuesday it acquired the Effen Vodka brand, adding another super premium liquor to its lineup, which already includes drinks such as Courvoisier Cognac. Financial terms of the deal with Sazerac Co. Inc. were not disclosed. As part of the deal, Fortune sold ...

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