12 hrs ago
The Washington Post
Salesforce Forecasts Full-Year Revenue That May Top Estimates
Salesforce.com Inc. forecast sales for its fiscal 2015 year that exceeded analysts' estimates, driven by demand for products from recent acquisitions such as ExactTarget Inc. Revenue for the fiscal year ending in January 2015 will be $5.34 billion to $5.37 billion, the San Francisco-based company said today in a statement, beating analysts' average ... (more)
18 hrs ago
Making An 700-Mile Commute Work
When Kevin Bobowski was recruited a year ago, Bobowski wasn't in the market for a new job.
Wed Aug 20, 2014
Investor's Business Daily
Salesforce.com Still Benefiting From ExactTarget Deal
's steady growth is expected to continue when the company reports its fiscal Q2 earnings after the market close on Thursday, but competition is seen intensifying over the longer term.
Tue Aug 19, 2014
Gigya Expands Channel Program to More Partners
Gigya, the Connected Consumer Management suite, launched its NEXUS Partner Ecosystem two years ago.
Mon Aug 18, 2014
ExactTarget & Acxiom Named in CDD...
Federal Trade Commission saying that 30 technology companies including ExactTarget and Acxiom, are not following an agreed upon privacy Safe Harbor in Europe.
Chasing Customers, Marketers Beef Up On Digital Personalization
Salesforce ExactTarget Marketing Cloud has new data via a joint study with Forrester Research.
Fri Aug 08, 2014
Kimpton Hotels Uses CRM to Confer Karma on Guests
Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in an effort to grow the hotel chain's customer base.
Tue Aug 05, 2014
Hey, Email Marketers: Forrester Says These Are the Best Platforms
If you're seeking an email marketing platform but don't have time to weigh all the options, Forrester Research offers recommendations.
Wed Jul 30, 2014
Salesforce Integrates More Of ExactTarget, But Paid Media Still A Hobby
Memo to marketing industry observers waiting for ad tech to merge with marketing tech: It's probably safe to go make popcorn, as this could take a while.
Salesforce launches 'Journey Builder' to visualize & manage all your customers, everywhere
Check out this article! http://venturebeat.com/2014/07/30/salesforce-launches-journey-builder-to-visualize-manage-all-your-customers-everywhere/ NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing.
Thu Jul 24, 2014
Customer Interaction Solutions
MuleSoft Expands Board of Directors With Veteran CFO Steve Collins
Steve comes to MuleSoft with over 20 years of business management and financial leadership experience, including his previous roles as CFO of ExactTarget and NAVTEQ.