Thursday Aug 28
Got a complaint? Southwest Airlines' new social media hub is listening
When will the plane take off? Will I miss my connecting flight? What about my baggage? Will I need a hotel tonight and will the airline pay for that? These days, customers will take their complaints to social media, blasting companies in public if there's a complication, disruption or bad experience, especially if they don't get answers right away.
Wed Aug 27, 2014
Article: Proof App Push Notifications Actually Matter
The analysis, which looked at activity on the Localytics platform, found that app engagement - measured by launches - was 88% higher on average among mobile app users worldwide who had enabled push messages.
Mon Aug 25, 2014
Hubspot files IPO paperwork to raise $100M to grow its marketing software biz
Hubspot, a provider of marketing automation software, is now officially in the IPO market, having filed with the U.S. Securities & Exchange Commission to raise up to $100 million.
Salesforce Has The Strength To Push Your Investment Up
Salesforce.com Inc is another player besides Oracle and Microsoft to compete in the cloud environment taking over the IT sector.
Fri Aug 22, 2014
Salesforce.com's Q2 Conference Call Highlights
Following Salesforce.com's second quarter results on Thursday, the company's CEO Marc Benioff hosted a conference call.
Thu Aug 21, 2014
The Washington Post
Salesforce Forecasts Full-Year Revenue That May Top Estimates
Salesforce.com Inc. forecast sales for its fiscal 2015 year that exceeded analysts' estimates, driven by demand for products from recent acquisitions such as ExactTarget Inc. Revenue for the fiscal year ending in January 2015 will be $5.34 billion to $5.37 billion, the San Francisco-based company said today in a statement, beating analysts' average ... (more)
Making An 700-Mile Commute Work
When Kevin Bobowski was recruited a year ago, Bobowski wasn't in the market for a new job.
Wed Aug 20, 2014
Investor's Business Daily
Salesforce.com Still Benefiting From ExactTarget Deal
's steady growth is expected to continue when the company reports its fiscal Q2 earnings after the market close on Thursday, but competition is seen intensifying over the longer term.
Tue Aug 19, 2014
Gigya Expands Channel Program to More Partners
Gigya, the Connected Consumer Management suite, launched its NEXUS Partner Ecosystem two years ago.
Mon Aug 18, 2014
ExactTarget & Acxiom Named in CDD...
Federal Trade Commission saying that 30 technology companies including ExactTarget and Acxiom, are not following an agreed upon privacy Safe Harbor in Europe.
Chasing Customers, Marketers Beef Up On Digital Personalization
Salesforce ExactTarget Marketing Cloud has new data via a joint study with Forrester Research.
Fri Aug 08, 2014
Kimpton Hotels Uses CRM to Confer Karma on Guests
Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in an effort to grow the hotel chain's customer base.
Tue Aug 05, 2014
Hey, Email Marketers: Forrester Says These Are the Best Platforms
If you're seeking an email marketing platform but don't have time to weigh all the options, Forrester Research offers recommendations.