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ExactTarget News

News on ExactTarget (Ticker: ET) continually updated from thousands of sources around the net.

12 hrs ago | The Washington Post

Salesforce Forecasts Full-Year Revenue That May Top Estimates

Salesforce.com Inc. forecast sales for its fiscal 2015 year that exceeded analysts' estimates, driven by demand for products from recent acquisitions such as ExactTarget Inc. Revenue for the fiscal year ending in January 2015 will be $5.34 billion to $5.37 billion, the San Francisco-based company said today in a statement, beating analysts' average ... (more)

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Related Topix: Salesforce, Startups, Salesforce.com, Marketing, Business News

18 hrs ago | Entrepreneur Magazine

Making An 700-Mile Commute Work

When Kevin Bobowski was recruited a year ago, Bobowski wasn't in the market for a new job.

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Related Topix: Marketing, us Travel, North America Travel, Travel, Chicago Travel, Startups, Salesforce.com, Heroku, Assistly

Wed Aug 20, 2014

Investor's Business Daily

Salesforce.com Still Benefiting From ExactTarget Deal

's steady growth is expected to continue when the company reports its fiscal Q2 earnings after the market close on Thursday, but competition is seen intensifying over the longer term.

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Related Topix: Salesforce, Startups, Salesforce.com, Heroku, Assistly, Activa Live

Tue Aug 19, 2014

PHONE+

Gigya Expands Channel Program to More Partners

Gigya, the Connected Consumer Management suite, launched its NEXUS Partner Ecosystem two years ago.

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Related Topix: Startups, Demandware

Mon Aug 18, 2014

MediaPost

ExactTarget & Acxiom Named in CDD...

Federal Trade Commission saying that 30 technology companies including ExactTarget and Acxiom, are not following an agreed upon privacy Safe Harbor in Europe.

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MediaPost

Chasing Customers, Marketers Beef Up On Digital Personalization

Salesforce ExactTarget Marketing Cloud has new data via a joint study with Forrester Research.

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Related Topix: Marketing, Forrester Research, Advertising

Fri Aug 08, 2014

Clickz

Kimpton Hotels Uses CRM to Confer Karma on Guests

Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in an effort to grow the hotel chain's customer base.

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Related Topix: Salesforce, Marketing

Tue Aug 05, 2014

Adweek

Hey, Email Marketers: Forrester Says These Are the Best Platforms

If you're seeking an email marketing platform but don't have time to weigh all the options, Forrester Research offers recommendations.

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Related Topix: Forrester Research, Advertising, Silverpop, Zeta Interactive, San Mateo County, CA, Redwood City, CA

Wed Jul 30, 2014

AdExchanger.com

Salesforce Integrates More Of ExactTarget, But Paid Media Still A Hobby

Memo to marketing industry observers waiting for ad tech to merge with marketing tech: It's probably safe to go make popcorn, as this could take a while.

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Related Topix: Salesforce, Marketing, Startups, Salesforce.com, Heroku, Assistly

VentureBeat

Salesforce launches 'Journey Builder' to visualize & manage all your customers, everywhere

Check out this article! http://venturebeat.com/2014/07/30/salesforce-launches-journey-builder-to-visualize-manage-all-your-customers-everywhere/ NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing.

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Related Topix: Salesforce, Marketing

Thu Jul 24, 2014

Customer Interaction Solutions

MuleSoft Expands Board of Directors With Veteran CFO Steve Collins

Steve comes to MuleSoft with over 20 years of business management and financial leadership experience, including his previous roles as CFO of ExactTarget and NAVTEQ.

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Related Topix: MuleSoft, Startups, Media, Walt Disney, Television

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