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ExactTarget News

News on ExactTarget (Ticker: ET) continually updated from thousands of sources around the net.

Thursday Aug 28 | Business Journal

Got a complaint? Southwest Airlines' new social media hub is listening

When will the plane take off? Will I miss my connecting flight? What about my baggage? Will I need a hotel tonight and will the airline pay for that? These days, customers will take their complaints to social media, blasting companies in public if there's a complication, disruption or bad experience, especially if they don't get answers right away.

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Related Topix: Transportation, Airlines, Southwest Airlines

Wed Aug 27, 2014

EMarketer

Article: Proof App Push Notifications Actually Matter

The analysis, which looked at activity on the Localytics platform, found that app engagement - measured by launches - was 88% higher on average among mobile app users worldwide who had enabled push messages.

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Related Topix: Localytics

Mon Aug 25, 2014

GigaOM

Hubspot files IPO paperwork to raise $100M to grow its marketing software biz

Hubspot, a provider of marketing automation software, is now officially in the IPO market, having filed with the U.S. Securities & Exchange Commission to raise up to $100 million.

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Related Topix: HubSpot, US Securities and Exchange Commission, Financial Services

Seeking Alpha

Salesforce Has The Strength To Push Your Investment Up

Salesforce.com Inc is another player besides Oracle and Microsoft to compete in the cloud environment taking over the IT sector.

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Related Topix: Salesforce, Microsoft, Startups, Oracle Corporation, Cloud Computing, Science / Technology, Marketing

Fri Aug 22, 2014

Benzinga

Salesforce.com's Q2 Conference Call Highlights

Following Salesforce.com's second quarter results on Thursday, the company's CEO Marc Benioff hosted a conference call.

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Related Topix: Salesforce, Startups, Salesforce.com, Application Service Providers

Thu Aug 21, 2014

The Washington Post

Salesforce Forecasts Full-Year Revenue That May Top Estimates

Salesforce.com Inc. forecast sales for its fiscal 2015 year that exceeded analysts' estimates, driven by demand for products from recent acquisitions such as ExactTarget Inc. Revenue for the fiscal year ending in January 2015 will be $5.34 billion to $5.37 billion, the San Francisco-based company said today in a statement, beating analysts' average ... (more)

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Related Topix: Salesforce, Startups, Salesforce.com, Marketing, Business News

Entrepreneur Magazine

Making An 700-Mile Commute Work

When Kevin Bobowski was recruited a year ago, Bobowski wasn't in the market for a new job.

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Related Topix: Marketing, us Travel, North America Travel, Travel, Chicago Travel, Startups, Salesforce.com, Heroku, Assistly

Wed Aug 20, 2014

Investor's Business Daily

Salesforce.com Still Benefiting From ExactTarget Deal

's steady growth is expected to continue when the company reports its fiscal Q2 earnings after the market close on Thursday, but competition is seen intensifying over the longer term.

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Related Topix: Salesforce, Startups, Salesforce.com, Heroku, Assistly, Activa Live

Tue Aug 19, 2014

PHONE+

Gigya Expands Channel Program to More Partners

Gigya, the Connected Consumer Management suite, launched its NEXUS Partner Ecosystem two years ago.

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Related Topix: Startups, Demandware

Mon Aug 18, 2014

MediaPost

ExactTarget & Acxiom Named in CDD...

Federal Trade Commission saying that 30 technology companies including ExactTarget and Acxiom, are not following an agreed upon privacy Safe Harbor in Europe.

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MediaPost

Chasing Customers, Marketers Beef Up On Digital Personalization

Salesforce ExactTarget Marketing Cloud has new data via a joint study with Forrester Research.

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Related Topix: Marketing, Forrester Research, Advertising

Fri Aug 08, 2014

Clickz

Kimpton Hotels Uses CRM to Confer Karma on Guests

Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in an effort to grow the hotel chain's customer base.

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Related Topix: Salesforce, Marketing

Tue Aug 05, 2014

Adweek

Hey, Email Marketers: Forrester Says These Are the Best Platforms

If you're seeking an email marketing platform but don't have time to weigh all the options, Forrester Research offers recommendations.

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Related Topix: Forrester Research, Advertising, Silverpop, Zeta Interactive, San Mateo County, CA, Redwood City, CA

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