2 hrs ago
Oracle buying marketing software vendor Responsys for $1.5 billion
Oracle is set to acquire business-to-consumer marketing software vendor Responsys for US$1.5 billion in a bid to flesh out its own capabilities as well as strike back at rivals such as Salesforce.com and Microsoft.
Updated Rankings Highlight Best Marketing Automation Software
HubSpot , Marketo , Oracle Eloqua , Pardot and Act-On earned Leader status with the highest scores in customer satisfaction and scale.