Google/DoubleClick Deal Approved by FTC
The U.S. Federal Trade Commission will not try to block Google 's acquisition of online ad-serving vendor DoubleClick , the agency said Thursday.
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Google, Clear Channel Team in Radio Ad Pact
Google has struck a deal with Clear Channel Communications to sell 30-second audio ads on its AM and FM radio stations, reinforcing Google's advertising sales business beyond the Web.
Wed Apr 09, 2014
Ex-Google/LiveRail Exec Launches New Video Ad Platform for Mobile
Minivid.io , a mobile media technology company co-founded by former DoubleClick, Google and LiveRail executive Tommy Schroder , today announced the release of Minivid 6-second video ad formats for mobile.
Tue Apr 08, 2014
Buzzing towards victory with native: BuzzFeed on DFP
Native advertising is a becoming a dominant force in the onlineadvertising industry and at DoubleClick, we're building tools to power publishers' native solutions.
Sun Apr 06, 2014
AppNexus Hires Ex-CEO of 24/7 Media As CFO
AppNexus has hired former 24/7 Media CEO John Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company public.
Wed Apr 02, 2014
Google Doubles Down On Nielsen, Deal Brings Campaign Ratings Into DoubleClick
Following months of testing, Google is upgrading Nielsen's Online Campaign Ratings from an experiment to a bona fide form of trading currency across its operations.
Tue Apr 01, 2014
You Can Buy Nielsen Ratings on YouTube Starting Next Month
Google is now confident enough in Nielsen's Online Campaign Ratings product that it's going to start selling guarantees to advertisers based on OCR ratings one month from today.
Wed Mar 26, 2014
Google Offers Free DoubleClick Webinars for Digital Marketers
Digital marketers using Google's DoubleClick ad platform are being invited to join a series of webinars that will teach new skills for using DoubleClick.
Tue Mar 25, 2014
Tapad Taps Ex-DoubleClick, Google Exec as GM And SVP, Operations
Tapad , the leader in cross-screen marketing technology, continues to expand its senior team, adding experienced digital executive Dave Fall in a new role as GM and SVP of Operations.