Walt Disney
May 15, 2008
Disney to create Austin lab to test ads for ABC, ESPN
“We can get to a deeper layer of what's motivating people by seeing how they behave, observing them in experimental settings and seeing how their body reacts.”
Will people remember three-second video ads on their mobile phones? Do high-definition commercials on big screens get people's hearts racing more than ads not in high-resolution? Is the sports ticker crawl ... via Austin American-Statesman
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