Walt Disney News

“We can get to a deeper layer of what's motivating people by seeing how they behave, observing them in experimental settings and seeing how their body reacts.”

Will people remember three-second video ads on their mobile phones? Do high-definition commercials on big screens get people's hearts racing more than ads not in high-resolution? Is the sports ticker crawl ... via Austin American-Statesman

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Los Angeles Business from bizjournals Two of the Walt Disney Co. 's largest units - ABC and ESPN - are holding upfront ad presentations today and will unveil several key changes, according to media reports. via Bizjournals

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“He was an innovator and a visionary, and it carried over into so many different aspects of his life”

Walt Disney sits in the Studio Club Chair he helped design for his Burbank studio office. via LA Daily News

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Will people remember three-second video ads on their mobile phones? Do high-definition commercials on big screens get people's hearts racing more than other pitches? Is the sports ticker crawl distracting or ... via PR-inside.com

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Jiminy Crickets! Disney sales signal end Liquidation sales have began at several area Disney Stores, according to employees. via Pittsburgh Post-Gazette

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“If there's no wind they just spiral upward slowly. We've got a ghost [stencil], and on a calm day it looks like everyone is going to heaven.”

Max Scott manually slices floating logos created by a prototype machine in Lextington, Ala. via The Seattle Times

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“It is not uncommon for a store to advertise liquidated merchandise, especially of seasonal items.”

A family enters the Disney Store in Toronto's Eaton Centre. The Walt Disney Co. is closing 98 such stores in the United States, as well as two in Canada. via Buffalo News

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“Our parks have been resilient to date.”

Walt Disney has turned in unexpectedly strong second-quarter earnings after it scored a hit with the children's film National Treasure 2 and visitors flocked to theme parks over Easter. via This Is Money

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U.S. stocks posted modest losses on Wednesday as wild swings in the oil market kept investors on edge. via Reuters Video

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“I think people will look at them. The question is what happens after people look at them”

Picture the Manhattan skyline filled with Nike swooshes. Or the golden arches of McDonald's gently drifting over Los Angeles.

A special-effects entrepreneur from Alabama has come up with a way to fill the sky with foamy clouds as big as 4 feet across and shaped like corporate logos _ Flogos, as he calls them.

Francisco Guerra, who's also a former magician, developed a machine that produces tiny bubbles filled with air and a little helium, forms the foam into shapes and pumps them into the sky. Read more

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