23 hrs ago | Austin American-Statesman
Disney to create Austin lab to test ads for ABC, ESPN
“We can get to a deeper layer of what's motivating people by seeing how they behave, observing them in experimental settings and seeing how their body reacts.”
Will people remember three-second video ads on their mobile phones? Do high-definition commercials on big screens get people's hearts racing more than ads not in high-resolution? Is the sports ticker crawl ... via Austin American-Statesman
Thursday | Bizjournals
ABC, ESPN to unveil new products, initiatives at upfronts
Los Angeles Business from bizjournals Two of the Walt Disney Co. 's largest units - ABC and ESPN - are holding upfront ad presentations today and will unveil several key changes, according to media reports. via Bizjournals
Tuesday May 13 | LA Daily News
Walt Disney? John Wayne? Famous heritage sells furniture
“He was an innovator and a visionary, and it carried over into so many different aspects of his life”
Walt Disney sits in the Studio Club Chair he helped design for his Burbank studio office. via LA Daily News
Monday May 12 | PR-inside.com
Disney to create laboratory to test high-tech advertising for ABC, ESPN
Will people remember three-second video ads on their mobile phones? Do high-definition commercials on big screens get people's hearts racing more than other pitches? Is the sports ticker crawl distracting or ... via PR-inside.com
Monday May 12 | Pittsburgh Post-Gazette
Jiminy Crickets! Disney sales signal end Liquidation sales have began at several area Disney Stores, according to employees. via Pittsburgh Post-Gazette
Saturday May 10 | The Seattle Times
Machine produces "clouds" shaped like corporate logos
“If there's no wind they just spiral upward slowly. We've got a ghost [stencil], and on a calm day it looks like everyone is going to heaven.”
Max Scott manually slices floating logos created by a prototype machine in Lextington, Ala. via The Seattle Times
Friday May 9 | Buffalo News
Disney Store in Boulevard Mall to close
“It is not uncommon for a store to advertise liquidated merchandise, especially of seasonal items.”
A family enters the Disney Store in Toronto's Eaton Centre. The Walt Disney Co. is closing 98 such stores in the United States, as well as two in Canada. via Buffalo News
Wednesday May 7 | This Is Money
Parks and film boost at Disney
“Our parks have been resilient to date.”
Walt Disney has turned in unexpectedly strong second-quarter earnings after it scored a hit with the children's film National Treasure 2 and visitors flocked to theme parks over Easter. via This Is Money
Wednesday May 7 | Reuters Video
VIDEO: Investors edgy amid oil jitters
U.S. stocks posted modest losses on Wednesday as wild swings in the oil market kept investors on edge. via Reuters Video
Wednesday May 7 | The Associated Press | Posted by The Associated Press
Company floats ads in 'clouds' shaped like corporate logos
“I think people will look at them. The question is what happens after people look at them”
Picture the Manhattan skyline filled with Nike swooshes. Or the golden arches of McDonald's gently drifting over Los Angeles.
A special-effects entrepreneur from Alabama has come up with a way to fill the sky with foamy clouds as big as 4 feet across and shaped like corporate logos _ Flogos, as he calls them.
Francisco Guerra, who's also a former magician, developed a machine that produces tiny bubbles filled with air and a little helium, forms the foam into shapes and pumps them into the sky. Read more
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