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Although the Tekelec announcement didn't push the needle in terms of media attention, the move nonetheless demonstrates how serious Oracle is to differentiate itself from cloud rivals including Salesforce.com .

Heroku co-founder James Lindenbaum is launching a new effort focused on giving developer-focused startups the tools they need to scale.

Relationship Science said on Monday that it has received $30 million in a third round of funding.

CEO Phil Fernandez says Marketo is leading digital marketing while Salesforce.com is buying 'commodity' capabilities with its $2.5 billion ExactTarget deal.

As a former Oracle employee, Benioff famously split off to start up Salesforce from a rented apartment in San Francisco with the intention of breaking many of the traditional perceptions of not only enterprise software but also, crucially, its delivery via a Software-as-a-Service delivery mechanism.

You'll also learn about a new acquisition by sales and CRM software giant Salesforce.com that adds email marketing and marketing communications to the company's offerings.

Another cloud marketing platform is about to be swallowed up. A columnist explains why management of organizations wants these analytics firms together Salesforce.com this week said its has offered about $2.5 billion to bring marketing platform ExactTarget under the umbrella of its cloud products.

Testing is an important part of releasing quality software. Automated software testing can execute those routine, monotonous cases for you, freeing up your testing resources to concentrate on more interesting cases in your application.

Salesforce.com , the world's #1 CRM platform , today announced that Keith Block has joined the company as President and Vice Chairman, leading the company's global sales, customer support and consulting services organizations.

Salesforce.com has a new executive in the mix. The CRM giant announced on Thursday that it has appointed Keith Block as president and vice chairman.

With its agreement to acquire ExactTarget, a provider of multichannel digital marketing applications, salesforce.com has advanced its ambitions to develop offerings targeted at the marketing buyer and delivered via the cloud.

San Francisco-based Bluewolf, one of Salesforce.com's most competitive deployment and integration partners, has forged a strategic relationship with cloud billing expert FinancialForce.com.

As technology companies are opening up their checkbooks to make acquisitions and gain innovation, it appears there's a bit of spending spree going on.

SAP is buying privately held Hybris in a bid to build out an e-commerce software offering that connects with customers across multiple "channels, devices and touch points."

M&A dealmakers had their heads in the tech-sector clouds Tuesday, as Salesforce.com said it had agreed to purchase cloud-based marketing software company ExactTarget for $2.5 billion and computing giant IBM Corp. announced its own $2 billion acquisition of cloud computing infrastructure provider SoftLayer Technologies Inc. For San Francisco-based ... (more)

The launch-it-build-it-sell-it tech company startup model has paid off for ExactTarget.

It's raining money from the clouds as Salesforce.com and IBM this week together spent a total of $4.5 billion to boost their cloud computing services.

In picking up ExactTarget, Salesforce.com is setting the new standard for reaching customers, but at a big cost.

Introduction ============ This is a reluctant fork of the beatbox project originally authored by Simon Fell, later drastically changed by these guys https://code.google.com/p/salesforce-beatbox/ . Renamed to `pyforce` to avoid confusion related to the fractured community version.

Web-based software maker Salesforce.com Inc said it would buy marketing software provider ExactTarget for $2.5 billion as it looks to build a marketing platform that will tap increasing use of mobile devices and social networks.