Diageo
Apr 25, 2008
Ketel One Finally Hits the Bottle
“The campaign has been polarizing, and when you are in a small niche, as we are, that has been an effective strategy”
In the pages of the April issues of Esquire and Food & Wine magazines, a Ketel One vodka ad sports the headline "Dear Ketel One Drinker - One Thousand Words." If it weren't for the unexpected image of the Dutch ... via BusinessWeek
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