Friday Dec 6
Openings and New Hires at Datalogix, Yelp, Clinkle, and ReachLocal
Every two weeks, Search Influence's Kelly Benish - who knows practically everyone in hyperlocal - covers some of the latest job changes taking place in this dynamic industry.
Firm That Measures Facebook ROI Hires MediaVest Exec As CMO
Marketing-analytics firm Datalogix , which whose research links offline sales to advertising on social-media sites Facebook and Twitter, has named Starcom MediaVest Group executive Steven Wolfe Pereira as its new chief marketing officer.
Facebook Grows Its Bench In The Auto Vertical
After General Motors yanked all its paid media spend from Facebook in mid-2012, GM's chief marketing officer at the time, Joel Ewanick, suggested in a Wall Street Journal interview that Facebook is simply not a great place to advertise cars.
6 Tools to Track the Real World Impact of Online Ads
As brands dig deeper into local advertising, and programmatic buying gains steam, the need for online-to-offline tracking has gotten greater.
Meet the Data Brokers Who Help Corporations Sell Your Digital Life
Datalogix tracks the spending habits of more than 110 million households using sources such as store loyalty cards.