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Datalogix News

News on Datalogix continually updated from thousands of sources around the net.

Thursday | Sys-Con Media

Salesforce ExactTarget Marketing Cloud Partners with Datalogix to...

The ExactTarget Marketing Cloud from salesforce.com today announced a new partnership with Datalogix, the company connecting online ads to offline sales, expanding its capabilities to power and measure the sales impact of advertising campaigns.

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Related Topix: Marketing, ExactTarget, Salesforce, Startups, Salesforce.com, Assistly

Mon Apr 14, 2014

Silicon Alley Insider

Google Will Now Track Your In-Store Purchases To Figure Out Whether Its Ads Are Effective

According to the Wall Street Journal, the tech giant is rolling out a test campaign to track the purchases people make at brick-and-mortar stores after clicking on a Google search ad for a given store or product.

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Related Topix: Emerging Technology, Search Engines, Marketing

Fri Apr 11, 2014

WebProNews

Google Reportedly Testing 'In-Store Attribution Transaction Reporting'

Google is testing a pilot program to help retailers better figure out if their online ads are driving in-store sales, reports The Wall Street Journal, which says the company currently has six advertisers on board, and is using data from Acxiom, DataLogix, LiveRamp, and Epsilon.

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Related Topix: Emerging Technology, Search Engines

Tue Apr 08, 2014

Clickety Clack

Jim Breyer bets on DataLogix, Takes Board Seat

In his second investment since announcing last month he was scaling back responsibilities at Accel Partners, billionaire tech investor Jim Breyer is backing advertising analytics company Datalogix Inc. ..[Breyer] has invested "a significant" amount from his personal investment vehicle Breyer Capital and has joined the Datalogix board, the company ... (more)

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Related Topix: Startups, Accel Partners

Mon Apr 07, 2014

Sys-Con Media

Jim Breyer to Join Datalogix Board of Directors

Mr. Breyer is also co-founder and on the Strategic Investment Committee and Board of Directors of IDG China Capital Funds.

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Related Topix: Startups, Accel Partners, Facebook, Computers, Dell, Etsy

Mon Mar 31, 2014

Freshnews

Datalogix Partners With Tapad To Expand Cross-Device Marketing And Measurement Solutions

Tapad, the leader in unified, cross-screen marketing technology; and Datalogix, the company connecting digital marketing to in-store sales, today announced a partnership to expand Datalogix's cross-device audience and measurement solutions.

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Related Topix: Marketing

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