Salesforce ExactTarget Marketing Cloud Partners with Datalogix to...
The ExactTarget Marketing Cloud from salesforce.com today announced a new partnership with Datalogix, the company connecting online ads to offline sales, expanding its capabilities to power and measure the sales impact of advertising campaigns.
Silicon Alley Insider
Google Will Now Track Your In-Store Purchases To Figure Out Whether Its Ads Are Effective
According to the Wall Street Journal, the tech giant is rolling out a test campaign to track the purchases people make at brick-and-mortar stores after clicking on a Google search ad for a given store or product.
Google Reportedly Testing 'In-Store Attribution Transaction Reporting'
Google is testing a pilot program to help retailers better figure out if their online ads are driving in-store sales, reports The Wall Street Journal, which says the company currently has six advertisers on board, and is using data from Acxiom, DataLogix, LiveRamp, and Epsilon.
Jim Breyer bets on DataLogix, Takes Board Seat
In his second investment since announcing last month he was scaling back responsibilities at Accel Partners, billionaire tech investor Jim Breyer is backing advertising analytics company Datalogix Inc. ..[Breyer] has invested "a significant" amount from his personal investment vehicle Breyer Capital and has joined the Datalogix board, the company ... (more)
Jim Breyer to Join Datalogix Board of Directors
Mr. Breyer is also co-founder and on the Strategic Investment Committee and Board of Directors of IDG China Capital Funds.
Datalogix Partners With Tapad To Expand Cross-Device Marketing And Measurement Solutions
Tapad, the leader in unified, cross-screen marketing technology; and Datalogix, the company connecting digital marketing to in-store sales, today announced a partnership to expand Datalogix's cross-device audience and measurement solutions.