Friday Jul 25
Don't Hold Your Breath Just Yet for Snapchat Monetization
The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim a seat at the social network ad table.
In part two of this look into using digital entertainment for marketing purposes, we have advice on how to use the digital comics industry to provide compelling content marketing.
5 Ways to Align Content Marketing and Semantic Web Optimization
Marketers must integrate their content marketing and semantic search optimization practices in order to create a natural single-track strategy.
Utilizing BIME to Integrate and Visualize Web Analytics Data
A review of the BIME Analytics software-as-a-service offering, which proves to be a very impressive platform for analysts.
2 Industry Organizations Every Email Marketer Should Join
One thing I love about the email marketing industry is the comradery. I was reminded of this again last week while I was in New York on business.