Monday Aug 25
Chocolate and Social Media: A Deliciously Perfect Marketing Mix
In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how important social media is to the mix.
Mon Aug 18, 2014
TV Is Not Dead - It Has Moved to Different Platforms
Two speakers at ClickZ Live San Francisco discuss the inherent differences between mobile and television content, and how understanding apps is the way for the U.S. broadcasting market to catch up with its European counterpart.
Thu Aug 14, 2014
Common Symptoms Found at a Site Clinic
During site clinics held at ClickZ Live events in Asia, there are a few common symptoms that arise in flawed websites.
MMA's Greg Stuart: Why Mobile Matters [#CZLSF]
In this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile.
Tue Aug 12, 2014
What Pushes Marketing Toward the Forefront of Digital Change?
This second piece from ClickZ Training takes a look at some of the factors that are pushing marketing toward the forefront of digital change in organizations, including corporate culture and technology strategy.
Google Testing New Way to Catch Up in Mobile
The tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the mobile space, say industry participants.
Tue Aug 05, 2014
Cyfe dashboard makes online reputation management easy and fun
With the ease of creating credibility on the internet , the process of online reputation management has become even more important than ever.