16 hrs ago
VIDEO: Content Is a Marketing Currency for Citibank
ClickZ spoke to Linda Descano, managing director and head of content and social at Citi , to explore the paradigm shift of financial institutions, away from traditional ads and toward content.
Trending on the Topix Network
20 hrs ago
Google Updates Gmail iOS App to Compete With Apple Mail
After adding a prominent "unsubscribe" button to Gmail to make it easier for users to get rid of unwanted marketing emails, Google has now updated its Gmail iOS app to improve user experience and compete with Apple iOS mail.
Live Preview: Digital Innovation Insights Driving Big Brand Awareness
The 2014 agenda offers a range of keynotes and sessions on customer engagement and attaining maximum return on investment through online marketing efforts.
Thu Mar 06, 2014
#UseYourPower: WWF Singapore Goes Digital to Boost Pledges for Earth Hour
World Wide Fund for Nature Singapore has unveiled its biggest digital activation in the lead-up to global environmental event Earth Hour on March 29, to inspire ordinary folks to become superheroes for the planet.
Save $500 on ClickZ Live New York with Coupon Code 'MPGM14a 2
Marketing Pilgrim's Events channel is sponsored by ClickZ Live. ClickZ Live New York is a next-generation event on the digital marketing industry, with the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising, and more.
Wed Mar 05, 2014
Ketchum Collaborates With Tech Companies to Launch a Digital Media Buying Platform
Ketchum, part of the Diversified Agency Services division of Omnicom Group, is rolling out a real-time digital media buying platform that enables brands to leverage earned and paid media through paid online channels.
Mon Mar 03, 2014
Adap.TV Extends Audience Path Programmatic Buying to Linear TV
Adap.TV just released its new service, an interesting and unavoidable extension to the existing Audience Path: programmatic buying for linear TV, creating the digital-to-TV space.
Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digital Age
ClickZ spoke with Denise Karkos , chief marketing officer of TD Ameritrade , to understand how the financial institution is managing its brand to adapt to the digital and social age.
Fri Feb 28, 2014
#Oscars Night Is on for ABC and Twitter
Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for a Twitter Amplify packaged real-time coverage of the much-awaited Oscars on March 2. Tweets will originate from @TheAcademy handle and will be hashtagged #Oscars , only to be amplified by ABC's other accounts.
Saks Doles Out 6-Second Beauty Tips in #Saksin6
Luxury department store chain Saks Fifth Avenue is dispensing beauty tips six seconds at a time in #Saksin6, a Vine initiative that features makeup tutorials with select beauty products.
Thu Feb 27, 2014
Gmail Adds Unsubscribe Button in Attempt to Deter Unwanted Marketing Emails
Google is adding an "unsubscribe" feature to Gmail in order to help email recipients remove themselves from unwanted promotional lists.
LinkedIn China: Opportunities for Marketers?
China is known for blocking Western social networks, so it's no surprise that LinkedIn made headlines when it unveiled "e e " this week, a beta version of its localized service, in a joint venture with Sequoia China and China Broadband Capital.
Wed Feb 26, 2014
Search Engine Watch
Twitter Adds Promoted Accounts to Search Results
Twitter is introducing a new feature sure to make advertisers happy. Twitter advertisers will now have the option to promote accounts in search results, the great new high exposure ad placement for advertisers looking to promote their Twitter accounts, rather than promoting a specific Tweet.
BloomReach's SNAP Delivers Personalized Site Discovery
Making the Web experience unique to your audience is something marketers strive for.
Mon Feb 24, 2014
WhatsApp to Launch Voice Calls Later This Year
As if the recent news of its acquisition by Facebook wasn't enough, the mobile messaging service WhatsApp will introduce a voice calling capability later this year, according to reports.
What's Up With Facebook's WhatsApp Acquisition?
By now, ClickZ readers are well aware of Facebook's acquisition of mobile messaging app WhatsApp .
Sun Feb 23, 2014
Yahoo Hong Kong Unveils Localized Mobile Site Ahead of Gemini
Yahoo Hong Kong upgraded its mobile portal with localized features and native ad formats in January as a primer to introducing Gemini , its latest ad marketplace offering for mobile search and native ads released in the U.S., for Hong Kong advertisers.
Wed Feb 19, 2014
Search Engine Watch
Google PLA Shopping Campaigns Open to All Advertisers
All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October.
Thu Feb 13, 2014
Mozilla's Herman on Ads, Nonprofit, and Firefox's Mission
He announced with a bang that his organization is making a dramatic U-turn by adopting ads on Firefox: Darren Herman, Mozilla's vice president of Content Services, spoke to ClickZ to clarify a few points we were left wondering about.
Mon Feb 10, 2014
Does Google Control Your Destiny?
Digital marketers are up to all kinds of stratagems these days: omni-channel marketing, inbound marketing, content marketing, email marketing, in-app marketing, social media marketing, convergence marketing , and then whatever constitutes flavor-of-the-month.