Wednesday Apr 9
Hold The Phone: MediaCom, Mediale...
WPP's MediaCom has struck an agreement with Medialets to use the latter's mobile ad serving platform.
Celtra Partners with Leading Media Suppliers to Launch Smart Video Ad Formats & Responsive Ad Design
Innovative new video capabilities to provide the most scalable, cross-screen in-banner video ad experience with the widest reach in the industry )-- Celtra Inc. , the industry leader for mobile display ad creation, serving and analytics, today launched a family of new Smart Video Ad Formats for all mobile devices.
Celtra Builds Global Sales, Strategy and Services with Key Additions to Management Team
Celtra Inc. , the global leader for mobile display advertising and analytics across mobile devices, today announced two key executive appointments to its Global Sales, Strategy and Services team: Doug MacDonald, Senior Vice President, U.S. Agency Sales, and Greg Roth, Vice President, Social.
MediaCom and Celtra Seek To Streamline Mobile Advertising
Media agency MediaCom launched an official partnership with mobile ad creation and analytics platform Celtra on Wednesday.
Ad Operations Online
Celtra Q4 Mobile Rich Media Monitor Finds 'Native' Ad...
Celtra Inc. , the industry leader for mobile display ad creation, serving and analytics, released its Rich Media Monitor insights report for Q4, 2013.