Tuesday Aug 26
2014 Is 'The Year Of Private Marketplaces': BrightRoll's Avila
The next stage in the adoption of automated ad-trading tools, private marketplaces are helping so-called "programmatic" practices flourish, says an exec in the space.
Video Ad News
BrightRoll's Mitchell: Video's Future Hinges on More Quality Inventory Coming Online
Here Andy discusses what's on the road map for BrightRoll, where the company is seeing the most growth in terms of supply, and the markets BrightRoll will be focusing most heavily on.
BrightRoll Eager For Slice Of Linear TV Ad Business
After signing a deal with Clypd this summer allowing it to buy ad inventory for its clients from TV providers like Cox and DISH, video ad tech vendor BrightRoll reckons it can take a piece of the traditional TV advertising sector.
McNutt Crosses Over: Ex-Drawbridge Exec Named CMO Of Adaptive Media
Adaptive Media, a supply-side platform , is expected to Thursday announce the appointment of Daryl McNutt as its chief marketing officer.
comScore Releases June 2014 U.S. Online Video Rankings
Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.