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BrightRoll News

News on BrightRoll continually updated from thousands of sources around the net.

Tuesday Aug 26 | Beet.TV

2014 Is 'The Year Of Private Marketplaces': BrightRoll's Avila

The next stage in the adoption of automated ad-trading tools, private marketplaces are helping so-called "programmatic" practices flourish, says an exec in the space.

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Related Topix: Startups, Marketing, Civolution

Wed Aug 20, 2014

Video Ad News

BrightRoll's Mitchell: Video's Future Hinges on More Quality Inventory Coming Online

Here Andy discusses what's on the road map for BrightRoll, where the company is seeing the most growth in terms of supply, and the markets BrightRoll will be focusing most heavily on.

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Related Topix: Startups, Mobile Marketing

Mon Aug 18, 2014

Beet.TV

BrightRoll Eager For Slice Of Linear TV Ad Business

After signing a deal with Clypd this summer allowing it to buy ad inventory for its clients from TV providers like Cox and DISH, video ad tech vendor BrightRoll reckons it can take a piece of the traditional TV advertising sector.

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Related Topix: Startups, TV Advertising, Marketing, LiveRail

Wed Aug 06, 2014

MediaPost

McNutt Crosses Over: Ex-Drawbridge Exec Named CMO Of Adaptive Media

Adaptive Media, a supply-side platform , is expected to Thursday announce the appointment of Daryl McNutt as its chief marketing officer.

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Related Topix: Marketing, Startups

Mon Jul 21, 2014

Freshnews

comScore Releases June 2014 U.S. Online Video Rankings

Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.

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Related Topix: Startups, comScore, COMSCORE, Insurance, YouTube, Social Software

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