Jun 3, 2014
Run CEO On Using Verizon's PrecisionID For Deterministic Mobile Solution
Mobile attribution remains a critical challenge for advertisers. Through a partnership with Verizon the demand-side platform provider Run is tackling the challenge of deterministic measurement and mobile attribution via its solution Device Connect.
SAP Buys Marketing Provider SeeWhy
SAP, which just announced the purchase of marketing provider SeeWhy to beef up its Hybris e-commerce platform, is playing catch-up with such competitors as Oracle, Salesforce and IBM.
Vdopia and BlueKai Enter Into Global Agreement For Advanced Mobile Video Targeting
Vdopia, the global leader in mobile video advertising, today announced it has integrated BlueKai data to provide Vdopia's customers with advanced mobile video targeting on a global basis.
Early Alibaba Backer GGV Raises $620M For Fifth Fund
GGV , the backers of US and Chinese tech companies like Alibaba, Pandora, Qunar, Zendesk and Tudou, has raised $620 million for its fifth venture capital fund.