Jan 22, 2014
Simulmedia and FourthWall Media Expand Data Partnership to Deepen...
To deepen Simulmedia's TV audience analytics and help build the next generation of purchase-based closed loop ad targeting on TV, Simulmedia, an audience-targeted television advertising company, has expanded on a July 2012 agreement with FourthWall Media, the largest independent source of cable set-top box viewing data.
The Data Alliance and FourthWall Media announce data partnership agreement
The Data Alliance, the WPP company that enables strategic data partnerships across the Group, and FourthWall Media , the largest independent source of cable set-top box viewing data, today announced a partnership to collaborate on data-driven marketing solutions that optimize advertising effectiveness.
This technology utilizes proprietary methods to analyze consumer on-device behaviors.