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News on Adap.tv continually updated from thousands of sources around the net.

Tuesday Jul 1 | Marketing

Ad Fraud: Why We'll Never Defeat It, But Shouldn't Stop Trying

The big lesson coming out of Cannes is that Marketing is becoming more and more unpredictable.

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Related Topix: Marketing, Startups

Tue Jun 17, 2014

MediaPost

TEG Talks: A New Video Series From Adap.tv

AOL's Adap.tv on Tuesday launched a new video series dubbed TEG Talks, a play on the popular TED Talks.

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Related Topix: Startups

Thu May 29, 2014

Adotas

Adap.tv and FreeWheel To Partner On Fourfronts Programmatic Pilot

FreeWheel and Adap.tv have announced plans for the integration of Adap.tv's programmatic reserved technology into FreeWheel's FourFronts marketplace, enabling advertisers to purchase premium digital television from publishers using proprietary data, while enhancing the value of premium inventory and maintaining the integrity of TV ad compliance.

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Related Topix: Startups, Starcom MediaVest Group, Advertising

Wed May 28, 2014

Adotas

Ex-Adap.tv/AOL Exec Joins Vdopia as VP, Business Development

Vdopia, the global leader in mobile video advertising, today announced that Daniel Ahiakpor has joined the company as Vice President, Business Development, a newly created position in Vdopia's New York office.

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Related Topix: Vdopia, Startups, Marketing, Hunter College, City University of New York, New York University

Tue May 27, 2014

Response

AOL Moves Closer to Programmatic TV

NEW YORK Analysts say AOL's recent acquisition of PrecisionDemand, the advanced TV audience targeting platform, is moving AOL closer to the programmatic TV buying space.

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Related Topix: Startups

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