Tuesday Jul 1
Ad Fraud: Why We'll Never Defeat It, But Shouldn't Stop Trying
The big lesson coming out of Cannes is that Marketing is becoming more and more unpredictable.
TEG Talks: A New Video Series From Adap.tv
AOL's Adap.tv on Tuesday launched a new video series dubbed TEG Talks, a play on the popular TED Talks.
Adap.tv and FreeWheel To Partner On Fourfronts Programmatic Pilot
FreeWheel and Adap.tv have announced plans for the integration of Adap.tv's programmatic reserved technology into FreeWheel's FourFronts marketplace, enabling advertisers to purchase premium digital television from publishers using proprietary data, while enhancing the value of premium inventory and maintaining the integrity of TV ad compliance.
Ex-Adap.tv/AOL Exec Joins Vdopia as VP, Business Development
Vdopia, the global leader in mobile video advertising, today announced that Daniel Ahiakpor has joined the company as Vice President, Business Development, a newly created position in Vdopia's New York office.
AOL Moves Closer to Programmatic TV
NEW YORK Analysts say AOL's recent acquisition of PrecisionDemand, the advanced TV audience targeting platform, is moving AOL closer to the programmatic TV buying space.