Wednesday Apr 16
Acxiom Garners 15 Awards From the 2014 Internet Advertising Competition
According to a release, the recently launched Acxiom Audience Operating System Launch campaign took home two awards, including Best Marketing Online Campaign and Outstanding Integrated Ad Campaign.
Search Engine Watch
Google Testing In-Store Conversions Tied to AdWords Ads
AdWords advertisers and brick-and-mortar business owners may be on the verge of something very exciting.
Report: Google looking to use offline data to grow ad sales
The WSJ reports Google has launched a pilot program that fuses data about a user's AdWords search ad clicks with offline purchase data from the likes of Acxiom and DataLogix - those two firms are already partnering with Facebook and Twitter .
Acxiom Wins 15 Awards From the 2014 Internet Advertising Competition
Digital Impact -An Integral Part of Acxiom Audience Operating System a - Takes Center Stage Leveraging Better Data to Fuel Creativity, and Drive Outstanding Campaign Performance )--AcxiomA , an enterprise data, analytics and software-as-a-service company, has been awarded 15 Internet Advertising Competition Awards for their work with current ... (more)
Acxiom Awards Diversity Scholarships to Nine College Students
The new recipients include: Kuldeep Dhole of San Jose University; Xiaoqin Fu and Oleysa Derkach of the University of Central Arkansas; Allwin Leo Prakash Lobo of the University of Arkansas at Little Rock; Fabrice Mizero of Philander Smith College and Thierry Kimenyi of Hendrix College.
Marketo and AcxiomA Partner to Bridge the Gap Between Anonymous...
S AN MATEO, Calif., and LITTLE ROCK, Ark., April 8, 2014 - Marketo Inc. , the leading provider of marketing software, and Acxiom , an enterprise data, analytics and software-as-a-service company, today announced a strategic partnership designed to help marketers utilize advanced data insights to tailor marketing content and offers throughout a ... (more)
Acxiom data-site update to let public see more
Acxiom Corp. will allow consumers a better look at the information the company has collected about them when it rolls out an update to its data website in the fall, Chief Executive Officer Scott Howe said during a recent interview at the data broker's Little Rock headquarters.
The City Wire
Acxiom CEO Scott Howe favors - much stronger privacy regulation'
Despite a tough inquisition from Congress and the national media, Acxiom CEO Scott Howe says his company supports stronger privacy laws to protect consumer data.