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4th Screen Advertising News

News on 4th Screen Advertising continually updated from thousands of sources around the net.

Jul 22, 2014 | Scoop

Mobile Embrace develops innovative mobile rich media ad unit

The innovative creative sees the use of an in-banner video combined with an animation overlay to bring to life the film's essence and offer users a deeper level of engagement that is more attention grabbing than a static banner ad.

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Related Topix: Mobile Marketing

Fri Mar 21, 2014

AdExchanger.com

Opera Mediaworks Preps For Acquisitions

Mobile ad startups take note: Opera Mediaworks is revving up its acquisition engine.

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Related Topix: Opera Software, AdMarvel

Wed Sep 25, 2013

Wireless Developer Network

Opera Mediaworks Launches New Rich-Media Platform For Mobile Video and Voice Advertising

Opera Mediaworks, the world's largest mobile advertising platform, today announced a new suite of mobile advertising products that will help brands, advertisers and marketers reach out to and engage a vast smartphone and tablet audience.

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Related Topix: Mobile Marketing, Advertising, AdMarvel, Nuance

Fri Apr 19, 2013

CMSWire

Opera Report: iOS Still King for Mobile Traffic, Monetization

Sure, Android is king of the worldwide hill as the most used mobile platform. But iOS is laughing all the way to the bank.

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Related Topix: iPhone, Mobile Marketing, AdMarvel, Apple, Startups, Ipad, Science / Technology

Thu Apr 18, 2013

Opera.com

iOS reclaims lead, Europe takes off, and 2013 sees higher mobile click-throughs and conversions

Opera Mediaworks today released its first State of Mobile Advertising report of the year, with key mobile advertising data and trends from Q1 2013.

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Related Topix: Mobile Marketing, Advertising, AdMarvel, Android, Apple, Startups

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