Maxus Wins NBCU $175 Million Digital Assignment
Media agency Maxus, part of WPP's GroupM has been awarded NBC Universal's domestic digital media duties after a review.
AutoTrader Taps 'Overly-Attached Girlfriend' In Social Push
Third-party automotive shopping and research site AutoTrader.com is bringing in social influencers to extend its "My Car My Way" campaign to younger consumers.
'Follow Your NOLA' Gets 360i Two More Years in the Big Easy
It truly is a tale of two cities. The lower wards are still - yes, still - trying to recover from Katrina.
New Orleans tourism agency extends its contract with the advertising firm that created the 'Follow Your NOLA' campaign
The New Orleans Tourism Marketing Corp. board unanimously agreed on Tuesday to extend the contract for its principal advertising agency, 360i, for two years.
New Technology Allows Brands to Bypass Agencies
The insurance company has invested in systems on its own, bypassing agencies and working directly with ad tech firm Turn for programmatic buying and more recently for data management and measurement tools.