WPP buys Unilever media services firm in Philippines
Advertising and media giant WPP is set to snap up the business and assets of Media Arts System and Services Company , a Philippines-based media agency that works closely with Unilever.
Thu Dec 19, 2013
JWT's Peter Sherman Rises to Head of North America
Peter Sherman has made a big impression in just four months as CEO of JWT's New York office - so much so that he's now been promoted.
WPP's Holiday Shopping Spree
When WPP CEO Martin Sorrell spoke at the UBS media conference in New York on December 9 he told attendees the company would continue its acquisition strategy of making smaller deals in new media sectors and new markets.
Wed Dec 18, 2013
WPP Has "Largest Programmatic Media Platform" with Xaxis and 24/7 Real Media Merger
Automated advertising is about to be executed at some serious scale, after WPP this month announced it would merge its 24/7 Media unit's collection of publisher-side technologies in to data stablemate Xaxis.
Tue Dec 17, 2013
WPP buys stake in Richard Attias & Associates
Advertising giant WPP has purchased a 30 per cent stake in strategic consultant Richard Attias & Associates.
Mon Dec 16, 2013
Wunderman, MEC 'Choreograph' A New Venture
WPP sibling agencies Wunderman and MEC have launched a joint venture called Choreograph, that pulls together data from an array of sources in real time, that's designed to enable clients to quickly reach consumers with timely new messages.
Fri Dec 13, 2013
Integration of Semantic Advertising Solution to Benefit Advertiser and Publisher Clients Worldwide
December 9, 2013 -- 24/7 Media, Inc., WPP Digital's marketing technology company which will be merging with Xaxis early in 2014, today announced its acquisition of Crystal Semantics from ad pepper media International.
Thu Dec 12, 2013
Puma Selects JWT Ny As Global Aor
Sports company PUMA has appointed WPP ad shop JWT New York as its lead creative agency, after a review the client confirmed Thursday.
WPP buys stake in Social Lab for undisclosed sum
Advertising giant WPP PLC said Thursday its wholly-owned marketing communications network, Ogilvy & Mather, has agreed to buy a majority stake in Social Lab, a social marketing agency based in Belgium with offices in Paris and Amsterdam, for an undisclosed sum.
Mon Dec 09, 2013
Tarkovsky Is New McCann HumanCare Head
Leo Tarkovsky is the new president of McCann HumanCare , joining the specialized consumer health unit of McCann Health from JWT New York.
Changes in Ad Spending to Alter Television Landscape
While broadcasters and other content creators are putting more video online, and consumers are increasingly watching, the industry hasn't seen a significant migration of television ad dollars online because of a decentralized media buying environment,... Way back in 2012, headlines were made when for the first time, digital ad spending surpassed ... (more)
Programmatic's Place In Place-Based Media
This is my cell phone. These are my Hulu and YouTube accounts. This is my Pandora station.
24/7 Media Acquires Crystal Semantics
Crystal Semantics is an award-winning provider of semantic advertising solutions.
Fri Dec 06, 2013
WPP Rating Reiterated by Deutsche Bank
's stock had its "buy" rating restated by research analysts at Deutsche Bank in a report released on Friday, Stock Ratings Network reports.
Tue Dec 03, 2013
Ogilvy CommonHealth Worldwide's Obayomi to Co-Present at the Digital...
Iyiola Obayomi of Ogilvy CommonHealth Worldwide , the health behavior experts of Ogilvy & Mather , and Insight Rocket's David Millrod have been tapped to co-deliver a presentation on "Big Pharma's Big Data" at the annual Digital Analytics Association New York Symposium on December 4 at the Graduate Center, CUNY in New York City.
Barclays Reiterates "Overweight" Rating for WPP
's stock had its "overweight" rating restated by research analysts at Barclays in a report released on Tuesday, American Banking & Market News reports.
Crain's New York Business
WPP merges Xaxis with 24/7 Media
WPP is merging two tech units in a bid to act as middleman between publishers and advertisers as they increasingly move budgets to "programmatic" advertising, where ads are priced and bought in real time, often cutting agencies out in the process.
Geometry Gets $400 Million in Unilever U.S. Work
Geometry Global, the entity resulting from the merger last June of WPP Group's G2, JWTAction and OgilvyAction retail marketing operations, has rung up an impressive early win, according to sources: Unilever's $400 million of shopper marketing business in the U.S. Advantage Sales and Marketing , of Irvine, Calif., appears to be the incumbent.
Fri Nov 29, 2013
WPP acquires digital marketing firm
WPP's New York advertising network POSSIBLE Worldwide has acquired Media Republic Development, a digital marketing firm in the Netherlands.
Thu Nov 28, 2013
WPP PT Raised to GBX 1,500
The firm currently has a "buy" rating on the stock. UBS AG's target price suggests a potential upside of 10.70% from the stock's previous close.