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Kean University

Nov 11, 2009 | Posted by: roboblogger

New NAPL Book Puts Marketing Focus On the Customer, Not the Company

Full story: Quick Printing

In Customer-Centered Production, Dr. Greg D'Amico advises companies to base marketing initiatives on what 'appeals to, interests, or attracts' the customer 'Successful marketing is not company-centered, it is customer-centered. The marketing message shouldn't be about the company, but about what resonates with-appeals to, interests, attracts-the ...

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Daily Horoscope for January 3

Gemini

You are in a dissatisfied mood, and are just spoiling for a fight today. However, be warned that this could backfire on you unpleasantly, especially if you take on superiors at work. At home, everyone is used to your behaviour and they generally make allowances for you, as they will today.

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