Consumers Continue To Overwhelmingly ...

Consumers Continue To Overwhelmingly Trust And Prefer High-Strength Steel For Cars, Trucks And SUVS

TRAVERSE CITY, Mich: A new national study, conducted by Lab42, and commissioned by the Steel Market Development Institute , finds Americans in the market for a new vehicle continue to trust and prefer steel as the automotive material of choice. Additionally, a second study conducted by Ducker Worldwide shows the steel industry has made monumental strides in developing new, advanced grades of steel and making them commercially available.

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