Hurricane Byron: Media Titan Byron Allen

Hurricane Byron: Media Titan Byron Allen

Whether it's a hurricane that hits cities along the Gulf Coast or a blizzard blanketing the Midwest, 70 million viewers religiously tune in to The Weather Channel to get round-the-clock updates, information on the areas where loved ones are located, and tips to keep their families out of harm's way. With its continuous coverage of natural disasters in recent years, from the devastating effects of Hurricane Sandy in 2012 to the overwhelming loss of life and property caused by the triple threat of Hurricanes Harvey, Irma, and Maria last year, the network had been designated "The TV News Brand of the Year'' for eight straight years by the Harris Poll.

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