Aiming Younger

Aiming Younger

Sep 27, 2017 Read more: CSP

Millennials may not be 7-Eleven's core coffee customers today, but the convenience store chain knows that consumers begin solidifying their coffee-drinking habits as early as age 20. That's why the company focused on this demographic while recently overhauling its million-cup-per-day coffee program. "We know that we've got the right product.

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